Derick Okech

Sep 19, 2023 | learn.g2.com | Kirsty Sharman |Kerri Moore |Derick Okech |Sophia Bernazzani

In today's competitive landscape, word-of-mouth remains one of the most powerful marketing channels around. You have to harness its potential to expand your customer base and increase revenue. In this blog post, we’ll explore the history of word-of-mouth marketing, discuss the ROI you can expect from a well-executed referral program, and take you through creating a referral program for your own business. The history of word of mouthWord of mouth isn’t new to the scene.

Mar 24, 2023 | contently.net | Derick Okech

Early this year, CNET made a bold move when they quietly published several AI-generated articles. The experiment was a disaster—more than half of the published pieces contained errors. As a prudent freelancer looking for ways to keep up with AI writing tools, I did a postmortem of the situation and realized one thing: Even though generative AI is impressive, there are still some critical skills it can’t replace.