Kirsty Sharman

Sep 30, 2024 | cmotech.uk | Kirsty Sharman

Affiliate marketing, a cornerstone of digital customer acquisition, is a performance-based strategy that allows businesses to reward partners, called affiliates, for bringing in sales through their promotional activities. It's one of the fastest and easiest ways to build an online presence, and with results-driven pricing, affiliate marketing guarantees a strong ROI for any brand involved, which also makes it one of the most cost-effective advertising strategies.

Sep 5, 2024 | learn.g2.com | Alex Souchoroukof |Soundarya Jayaraman |Kirsty Sharman |Christa Parrish

One of the most efficient channels for communication, both inside and outside of an organization, is email. Regardless of your position, you will probably utilize email for its effectiveness. You might have to write a letter of introduction, exchange information, communicate a critical update, or summarize an important meeting. A well-written email gives the recipient a welcoming, concise, and actionable message. Writing emails that adhere to these requirements can be learned with practice.

Jul 30, 2024 | fintechna.com | Kirsty Sharman

Trust has been a sticking point for financial services brands for decades now, exacerbated by the 2009 global financial crisis. In 2024, said they’d be more likely to trust financial advice from friends and family than from professional services, making attracting new customers a genuine difficulty. Finding marketing strategies that the public both believes and trusts can be difficult at the best of times.

Apr 29, 2024 | newdigitalage.co | Kirsty Sharman

by Kirsty Sharman, Founder, Referral FactoryWith the various financial pressures facing businesses, there have been better times to be in marketing. Brands have tighter budgets and expect more for their money, yet the established marketing models are becoming less effective as consumers, bombarded with marketing materials from all directions, become less responsive.

Sep 25, 2023 | learn.g2.com | Kirsty Sharman

Kirsty Sharman is the founder of Referral Factory. She boasts an impressive career with over a decade of experience in technology and marketing, having consistently identified the latest consumer trends and built companies to address these needs. Prior to her current venture, she co-founded and built what is now Africa’s largest influencer marketing platform, Webfluential.