Kerri Moore

Sep 19, 2023 | learn.g2.com | Kirsty Sharman |Kerri Moore |Derick Okech |Sophia Bernazzani

In today's competitive landscape, word-of-mouth remains one of the most powerful marketing channels around. You have to harness its potential to expand your customer base and increase revenue. In this blog post, we’ll explore the history of word-of-mouth marketing, discuss the ROI you can expect from a well-executed referral program, and take you through creating a referral program for your own business. The history of word of mouthWord of mouth isn’t new to the scene.