Emelina Nyqvist

Aug 30, 2023 | mediacatmagazine.co.uk | Emelina Nyqvist |Ben Kay |Simran Gill |Jason Snyder

Step outside the marketing world, and you’ll uncover a place where advertising is met with scepticism and doubtIn 2019 Advertising Association reported that the public perception of advertising had hit an all-time low (25%). Ask a Brit if they trust online ads, chances are 9 out of 10 will say ‘hell no‘ (YouGov.)So, is truth in advertising a lost cause? Should we just accept what the public say about us and embrace a career as exaggerators par excellence?

Jun 25, 2023 | mediacatmagazine.co.uk | Emelina Nyqvist |Becca Shanks |Nick Radley |Dave Dye

It was a Wednesday afternoon, the meeting room was booked for 2pm but I arrived early to make sure everything was perfect. I had thought of all the right things to say to win you over, and how I would win your nearest and dearest stakeholders over too. And as I sat there it dawned on me: it’s less like I’m waiting for a client to arrive, but more like I’m waiting for a date. Suddenly, the parallel between agency-client relationships and the whimsical world of dating became clear.

May 2, 2023 | mediacatmagazine.co.uk | Emelina Nyqvist |Hannah Seckendorf |Luca Della Dora |Jonathan Brown

The global happiness index is going downThe uncertainty index is going up. A new word, permacrisis, has entered the dictionary, which literally means a constant state of suffering, with no end in sight. I don’t have to tell you that things are bad, everybody knows things are bad. However, unlike Howard Beale in the iconic movie Network (1976), I don’t want you to get mad, I want you to get inspired.

Mar 20, 2023 | mediacatmagazine.co.uk | Opal Turner |Jinan Younis |Emelina Nyqvist |Natasha Randhawa

MediaCat Magazine PodcastRebel With A Cause — with Asad Shaykh00:00/51mApple Podcasts Google Podcasts Podchaser Spotify Stitcher TuneIn In this episode of Opal Turner sits down with Asad Shaykh, Head of Strategy at Grey London and Group Strategy Director at Pride in London.

Mar 15, 2023 | mediacatmagazine.co.uk | Andrew Armitage |Ellis Dee Johnson |Anna Dalziel |Emelina Nyqvist

Those are not the words of some cancelled 1950s cowboy movie consigned to history, they are the words of one of the most followed and influential figures for young men today — Andrew Tate. As social media generates and promotes new characters on a daily basis, influencers are fighting to have their voice heard, and to maintain loyalty and support from their audiences.