Emelina Nyqvist

Aug 30, 2023 | mediacatmagazine.co.uk | Emelina Nyqvist |Ben Kay |Simran Gill |Jason Snyder

Step outside the marketing world, and you’ll uncover a place where advertising is met with scepticism and doubtIn 2019 Advertising Association reported that the public perception of advertising had hit an all-time low (25%). Ask a Brit if they trust online ads, chances are 9 out of 10 will say ‘hell no‘ (YouGov.)So, is truth in advertising a lost cause? Should we just accept what the public say about us and embrace a career as exaggerators par excellence?

Jun 25, 2023 | mediacatmagazine.co.uk | Emelina Nyqvist |Becca Shanks |Nick Radley |Dave Dye

It was a Wednesday afternoon, the meeting room was booked for 2pm but I arrived early to make sure everything was perfect. I had thought of all the right things to say to win you over, and how I would win your nearest and dearest stakeholders over too. And as I sat there it dawned on me: it’s less like I’m waiting for a client to arrive, but more like I’m waiting for a date. Suddenly, the parallel between agency-client relationships and the whimsical world of dating became clear.