Emily Collins

3 weeks ago | kent.ac.uk | Emily Collins

There is no doubt that technology has transformed the way students learn – the question now is how universities can adapt education to their needs. Dr Phil Anthony, Head of Kent’s E-Learning team, is helping Kent lead the way. Founder of the highly successful Digitally Enhanced Education webinar series and Learning Technologist of the Year 2021, he is working with a team of Learning Designers and Technologists to ensure that every student has access to a dynamic and engaging learning experience.

Jan 13, 2025 | forrester.com | Laura Cross |Nikhil Lai |Emily Collins

Few things derail sustainable growth and customer experience in B2B like misaligned planning. When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss opportunities for economies of scale. This is why operations leaders must align the business objectives created during B2B strategy and planning development with execution.

Jan 10, 2025 | forrester.com | Nikhil Lai |Stephanie Liu |Emily Collins

America’s soda market is very difficult to disrupt. The market is massive – 9 of 10 US households buy soda – and dominated by a few iconic incumbents. Nonetheless, challenger brands have tried to take share. Orbitz, whose soda looked like a potable lava lamp, lasted less than a year. Jolt Cola packed a punch of sugar and caffeine but lost favor after a decade of cult following. Aspen Soda popularized apple-flavored soda but fizzled after a few years.

Jan 10, 2025 | forrester.com | Stephanie Liu |Emily Collins |Kelsey Chickering

From marketing service provider to CRM marketing services… what’s in a name? An evolution and some confusion. More agencies are going to market with “CRM services,” which also spans Salesforce consulting partners to contact center outsourcers. My new report, CRM Marketing Services Evolve To Meet Changing B2C Marketer Needs, examines what CRM marketing services entails — data, insights, and technology — and what marketers need to know.

Jan 9, 2025 | forrester.com | Emily Collins |Kelsey Chickering |Christina Schmitt

One of the largest insurance and financial services providers in the US, Nationwide offers a diverse portfolio of products and services to both consumers and businesses. Because most sales are generated through intermediaries, Nationwide has employed marketing mix modeling (MMM) to measure marketing performance for nearly a decade. The company recently overhauled its approach, starting with the decision to centralize marketing measurement within its newly established marketing operations team.