Jay Pattisall
Principal Analyst at Forrester Research
Analyst for the advertising, media and digital marketing agency sector
Articles
-
1 month ago |
forrester.com | Matthew Selheimer |Jay Pattisall
Each year, Forrester recognizes companies that have excelled in a particular area of marketing, sales, product, or customer engagement through our B2B Programs Of The Year (POY) Awards. These are always special occasions, but they feel particularly meaningful this year given the challenging backdrop of changing buyer behaviors, constrained budgets, expanding growth goals, and breakneck technological innovation.
-
1 month ago |
forrester.com | Matthew Selheimer |Jay Pattisall
Forrester has long evangelized the importance of cross-functional B2B alignment. By working in lockstep, marketing, sales, customer success, and product teams can deliver on the promise of customer obsession and achieve growth faster. Our B2B Return On Integration (ROI) Honors, awarded each year at B2B Summit, recognize companies that have changed the trajectory of their company’s performance by aligning cross-functionality around buyer and customer needs.
-
1 month ago |
forrester.com | Martin Gill |Manuel Geitz |Jay Pattisall
This blog was co-authored by Enza Iannopollo, Principal AnalystThe last couple of weeks has been a bonanza of public sector AI related news in the UK. Rather than summarize it here, you can check out myself and my colleague Enza’s blog here outlining the policy decisions, partnerships, lack of signing up to global accords and not-so-subtle departmental name changes that UK dot gov have embarked upon.
-
1 month ago |
forrester.com | Jay Pattisall |Kelsey Chickering |Vicki Brown |Dipanjan Chatterjee
Reports of X CEO Linda Yaccarino tying appeals for increased advertising commitments to X lawsuits and Congressional oversight reads as extortion and requires advertisers and agencies to take steps to maintain their fiduciary imperative to direct media investments. Let’s back up… Over the past 6 months: X filed a federal antitrust lawsuit in August, alleging the World Advertising Federation and several large advertisers colluded to deny X advertising dollars.
-
Dec 10, 2024 |
forrester.com | Jessica Liu |Jay Pattisall |Mike Proulx
Source: GIPHYFor companies, it’s a foregone conclusion that consumers want personalized interactions. This is not entirely true. In Forrester’s October 2024 Consumer Pulse Survey, 33% of US consumers said they never want to receive personalized interactions from companies. Consumers are also increasingly privacy aware and feel companies need to provide something in return for giving up their personal data.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 494
- Tweets
- 875
- DMs Open
- No
The full-funnel media agencies of the future have arrived. My latest #forresterwave evaluated the top 12 media agencies and shows how today's providers combine scale with skill. https://t.co/7lCw7RMoeu
Happy Thanksgiving #twiiterverse hopefully @Jamalhinton12 and @wandadench will post their annual turkey day photo and keep the universe in alignment.
Brand and performance marketing are poised to merge. @CollinColburn and I propose the collision of precision and persuasion marketing will realign marketing, partnerships and the customer lifecycle. What do you think? #forrester https://t.co/BNgsYKv2aP
