Enabling Administrators

1 month ago | forrester.com | Enabling Administrators |Ian Bruce |Katy Tynan |Seth Marrs

B2B buyers rarely act alone. They are part of large, complex buying groups that rely on a network of trusted sources throughout the decision-making process. Forrester’s B2B Trust research delves into these preferences, offering insights that are invaluable for shaping marketing and sales strategies and influencer relations programs.

1 month ago | forrester.com | Enabling Administrators |Katy Tynan |Manuel Geitz |Craig Le Clair

Does it seem like every article you read tells you that the pace of change is accelerating? And do you feel as though you haven’t even figured out the last change when the next one comes along? Yeah, me too. Those articles aren’t wrong. In the years between 2019 and 2023, executives reported a 183% increase in the amount of change in their organizations. Our conversations with employees at the organizations we work with suggest that they’re feeling it, too.

1 month ago | forrester.com | Martin Gill |Enza Iannopollo |Seth Marrs |Enabling Administrators

This blog was co-authored with Enza Iannopollo, Principal Analyst. The UK government have declared it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation”. Staged funding. Mission-driven prioritization. Outcome metrics. The civil service brining some silicon valley mentality to play. In theory, I like it. In practice… hold that thought for now.