Esther Flammer

Nov 18, 2024 | blog.lastpass.com | Esther Flammer

It’s a problem we all recognize: sticky notes posted on monitors with scrawled reminders of passwords that should be private. Sure, these solutions are easy, convenient, and familiar—but they’re also a glaring weak link in the chain of personal and business security. What started as a quick fix has become an overlooked risk. This isn’t just a small issue; it’s a business liability. Today, we at LastPass are proud to launch our latest brand campaign: Mr. Note-It-All.

Aug 6, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Phillip Katz |Nick Mason |Esther Flammer

Marketing is a relatively young science, and so has borrowed from psychology, economics and other fields of research. In that spirit of borrowing from others, I now draw from some of history’s greatest thinkers and reimagine how their more memorable work could have turned out if they had been in the field of marketing instead. First off, we have Einstein’s Theory of Relativity:  E=mc2 or Energy equals Mass x Speed of Light (squared).

Jun 23, 2023 | forbes.com | Esther Flammer

Esther Flammer, CMO, Wrike. gettyOrganizations are approaching this year with an efficiency mindset, with all departments under pressure to do more impactful work with fewer resources and prove that any dollars spent are netting quick and meaningful results. Fortunately, marketing should already be built with that mentality—"prove it before you can spend it." Great marketers have shown time and time again that you don't have to overspend to grow.

May 5, 2023 | forbes.com | Esther Flammer

Esther Flammer, CMO, Wrike. gettyAs we settle into 2023, the term “do more with less” may seem as worn out as “unprecedented,” but for marketers, embracing this adage presents an opportunity to accelerate efficiency and deliver impact for their organization. The catch: Marketing teams don’t have time to stop and rebuild everything or slow down and adjust to having fewer resources; they must maintain growth.

Apr 7, 2023 | forbes.com | Esther Flammer

Esther Flammer, CMO, Wrike. This year has already proven to be a challenge for marketers, as many face smaller budgets, reduced head count and the pressure to do more with less. But anyone who works in marketing knows this isn’t far from the norm. Marketers have always faced major headwinds when it comes to access to resources and maintaining a seat at the table. So what can we do about it?