Jenni Romaniuk

Nov 20, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Lydia Martin |Eaon Pritchard |Ellie Hooper

I am Generation X, often referred to as the sandwich or silent generation. Who cares? I certainly don’t. I really don’t know what this means other than I was born between 1965 and 1980. To illustrate the irrelevance of generational labels to consumer behaviour, during my lectures for our Brand Management class I asked the students to play a game called ‘Jenni or Maddy’. Jenni being me, Generation X and Maddy being my niece, from Generation Z.

Oct 16, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Josh McLoughlin |Josh Mcloughlin |Chris Bailey

When you work on a brand, you live and breathe it every day. Its existence pays your bills and puts food on your table, and you learn so much about it that, in memory terms, you look like the heaviest of buyers — with dense networks of brand memories that are easily retrievable anytime, anywhere. It’s also then easy to assume everyone else thinks the same way and lose touch with the thoughts and feelings of typical buyers, without even really knowing it.

Sep 12, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Mike Piggott |Harry Kinnear |Will Williams

I am typing this in a Marimekko sweater that seemed like an essential purchase during my last trip to Finland, a pair of black pants from a brand called Residus whose tagline is ‘luxury that won’t f**k up the planet’ and my shoes are James Perse that I bought at a sample sale. To quote the Kinks, I am indeed, a ‘dedicated follower of fashion.’Fashion can be a wonderful form of self-expression, and many brands have their own style that we co-opt for ourselves, or see in others.

Aug 7, 2024 | mediacatmagazine.co.uk | Alex Hill |Steph Hamill |Natasha Randhawa |Jenni Romaniuk

So you’ve hitched your brand’s wagon to the influencer star? Why wouldn’t you? A ready-made audience on platforms like TikTok and Instagram. Easy money this. A short video or post, with your chosen ‘star’ talking about your brand — that’s surely a win-win. After all, influencers are a global industry worth around $24 billion this year — and that could hit $200 billion by 2032. But this harnessing of fame isn’t a guaranteed bullseye. Audiences are getting tired of the so-called famous.

Aug 6, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Phillip Katz |Nick Mason |Esther Flammer

Marketing is a relatively young science, and so has borrowed from psychology, economics and other fields of research. In that spirit of borrowing from others, I now draw from some of history’s greatest thinkers and reimagine how their more memorable work could have turned out if they had been in the field of marketing instead. First off, we have Einstein’s Theory of Relativity:  E=mc2 or Energy equals Mass x Speed of Light (squared).