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Jan 7, 2025 | 
mediacat.uk | Svilena Keane |Lydia Martin |Phillip Katz |Natasha Randhawa
Brands are ‘asleep at the wheel’ when it comes to targeting single-person households, according to Dr Peter McGraw, a professor of marketing and psychology at the University of Colorado Boulder. Single-person households accounted for 30% of all UK households and a of households worldwide in 2023. However, only 6% of marketers surveyed for WARC’s Marketer’s Toolkit said they considered this segment ‘strategically important’.
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Nov 21, 2024 | 
mediacatmagazine.co.uk | Phillip Katz |Helen Miall
The youth-focused digital video network, Next-Gen Media, has partnered with the global provider of tech solutions for OOH media, Vistar Media. According to a press release, Next-Gen’s portfolio of digital screens records over 6 million daily impressions per campaign; now, the partnership will allow Next-Gen Media to add programmatic buying capabilities to its network, enabling brands and agencies to connect with young people across the UK.
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Nov 19, 2024 | 
mediacatmagazine.co.uk | Phillip Katz |Kevin Liang |Andrew Rose |Alex Brownsell
On 19 November, the international customer insight and programmatic media activation partner, Audience Store, announced that it has joined forces with the AI solutions provider, Fenestra. The partnership is part of Audience Store’s Innovation Lab initiative, which supports its audience intelligence platform, Discover AI, and CTV solution, Targetcast.
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Nov 13, 2024 | 
mediacatmagazine.co.uk | Lydia Martin |Eaon Pritchard |Phillip Katz |Natasha Randhawa
Generational cohorts provide marketers with straightforward, if simplistic, profiles of age groups in the UK — helping make sense of how Gen X, Gen Alpha, and every label in between, navigate the world based on their shared experiences. 2024 has seen a flurry of marketing interest in understanding the youngest end of this spectrum, driven by projections of the wealth that Generation Alpha are expected to yield and the opportunity for advertisers to future-proof their brand.
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Nov 6, 2024 | 
mediacatmagazine.co.uk | Josh Graham |Chris Kenji Beer |Phillip Katz |Linn Frost
Just this week, something on LinkedIn sent me screaming back through the mists of time to the distant past/2018. For some of us, the good old days, for most of us, the similar old days. Regardless, such was the specificity of this post’s humour that I actively recoiled (you can’t prove that I didn’t) at the sight. It took me back to the golden age of Weird Twitter, days that I thought we, as marketers, had moved on from.
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Oct 22, 2024 | 
mediacatmagazine.co.uk | Charlotte Irwin |Phillip Katz |Chris Bailey |Philip Koh
Iconic taglines like ‘Every little helps’ or ‘Because you’re worth it’ have made household names of brands Tesco and L’Oréal — and even become part of our everyday language. But in the world of B2B, taglines can seem like an afterthought, if they’re used at all. Why do so many B2B organisations fail to embrace taglines? I think it’s time they took advantage of this powerful branding tool. A tagline isn’t just a few words thrown together for the sake of it.
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Aug 29, 2024 | 
mediacatmagazine.co.uk | Phillip Katz |Kevin Liang |Joel Stein |Chris Bailey
Dentsu has published its fourth annual Superpowers Index: the largest study of B2B buying behaviour globally. The index comprises data from over 14,000 buyer interviews and covers more than 25,000 buying experiences. As such, it reveals the key drivers of buying decisions, how to improve the buyer journey and the business impact of experience.
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Aug 16, 2024 | 
mediacatmagazine.co.uk | Phillip Katz |Andrea Buzzi |Ben Kay
On 15 August Eurobest announced that entries are open for the 37th Eurobest Awards and introduced the Creative B2B Eurobest Award,which is new for 2024. This Award will celebrate creativity and effectiveness for products, propositions, services, solutions, or experiences. The primary buyers of these must either be business decision-makers or a group making purchases on behalf of other businesses.
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Aug 6, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Phillip Katz |Nick Mason |Esther Flammer
Marketing is a relatively young science, and so has borrowed from psychology, economics and other fields of research. In that spirit of borrowing from others, I now draw from some of history’s greatest thinkers and reimagine how their more memorable work could have turned out if they had been in the field of marketing instead. First off, we have Einstein’s Theory of Relativity: E=mc2 or Energy equals Mass x Speed of Light (squared).
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Aug 30, 2023 | 
ana.net | Phillip Katz
August 30, 2023 By Phillip Katz Generation Z: They're different from you and me.
The more than 68 million people aged 11 to 26 who make up 20 percent of the U.S. population are pre-teens, teens, and young adults who have been shaped by a changing and challenging world.
