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Oct 24, 2024 | 
mediacatmagazine.co.uk | Chris Kenji Beer |Richard Shotton |Sam Fowler |Nick Mason
As a discipline, it’s about understanding what people want, and making money out of it. To figure this out, we need to know how they think, feel, and behave. And who works in marketing? It tends to be… someone who’s interested in how others think, feel, and behave!Our industry is a subgroup, removed from the general population.
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Oct 23, 2024 | 
mediacatmagazine.co.uk | Tom Carter |Mike Fantis |Victoria Gerstman |Nick Mason
I think it’s fair to say we’re due some good news. After months of political change, global unrest, depressing domestic headlines and, to top it off, interminable rain, it’d be nice if we could at least be distracted by industry-wide positivity while at work. Sadly, last week’s IPA Bellwether failed to deliver on that score. After 14 quarters of consecutive growth, it has been forecasted that Q3 will be flat. Not down, which I grant would be worse, but hardly an excuse to celebrate.
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Oct 8, 2024 | 
mediacatmagazine.co.uk | Richard Shotton |Nick Mason |Sean Hargrave
It’s easy to imagine we’re all on the same page. It’s human nature to hope so. But if you take a stroll through the average marketing agency, you’ll notice that the staff aren’t a cross section of society. Does this matter? Behavioural science can offer some insights. Available data shows us that marketing agencies are staffed by a particular type of person. First, we’re young(ish). According to an IPA survey, only 7% of staff are over 50.
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Aug 15, 2024 | 
mediacatmagazine.co.uk | Steph Hamill |Amy Ramage |Nick Mason |Ben Jeger
The future of customer experience isn’t just exciting, it’s personal, hyper-personal. In a world where the swipe of a thumb decides the fate of content, brands are in a relentless race to capture and keep our attention. And this race isn’t about speed, it’s about precision.
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Aug 6, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Phillip Katz |Nick Mason |Esther Flammer
Marketing is a relatively young science, and so has borrowed from psychology, economics and other fields of research. In that spirit of borrowing from others, I now draw from some of history’s greatest thinkers and reimagine how their more memorable work could have turned out if they had been in the field of marketing instead. First off, we have Einstein’s Theory of Relativity: E=mc2 or Energy equals Mass x Speed of Light (squared).
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Jul 31, 2024 | 
mediacatmagazine.co.uk | Kevin Liang |Benedict Buckland |Zoe Elmore |Nick Mason
Simple — because going unnoticed is a surefire way to be forgotten. Brands and advertisers have grappled with this problem for years, trying to find a way to cut through the noise and drive engagement and conversion rates. Unfortunately, the landscape has become saturated, with too much content and channels, making it increasingly difficult to secure consumers’ attention. And it’s not just a fragmented ecosystem that’s posing a challenge.
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May 8, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Nick Mason |Benedict Buckland |Will Melzer
This column is for all the non-profit marketers out there, who are using their own ‘people power’ to improve our world. Some of the most inspiring marketers I have met work for non-profits. Money for their cause is usually hard won, and so they face constant pressure to make sure every penny is spent wisely. This combination of passion and resource challenges are why it is especially disheartening to see non-profit marketers deplete resources trying ineffective marketing strategies.
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May 1, 2024 | 
performancemarketingworld.com | Nick Mason |Robin Langford
Nick Mason, CEO at Turtl, shares how can marketing teams can be more certain about where they invest their time and money. Over its six-day opening weekend, Madame Web grossed a meagre $25.8 million domestically against a $100 million budget, making it the worst domestic box office debut yet for Sony’s Spider-Man universe. B2B marketing teams looking at those figures will be reminded of a familiar but uncomfortable truth - not all content produces a return on investment.
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Apr 22, 2024 | 
sail-world.com | Nick Mason
Phantom Open at Frensham Pond Sailing Club
by Nick Mason 22 Apr 03:52 PDT
After a hiatus of some years the Phantom Fleet returned to Frensham Pond Sailing Club for the first event in the South East Area 2024 Phantom Series. The event was sailed in memory of Tim 'The Pieman' Hemsley with the 11 entries competing for 'The Pieman Platter'.
Conditions were lively to say the least with 15 gusting 20 knots of a cold north easterly wind throughout the day.
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Apr 2, 2024 | 
themetalcircus.com | Sergi Ramos |Nick Mason
No sabíamos que era la última vez pero quienes estuvimos en Barcelona aquella noche de verano de 1994 vimos el último concierto de Pink Floyd en España.
