Gabriela Barkho

4 weeks ago | digiday.com | Gabriela Barkho

As brands recalibrate their marketing budgets amid a tough economy,they’re trying to get the most bang for their buck this summer. While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of bigger sales periods like the back-to-school season and Black Friday. And this summer, it’s an especially critical time for companies to fine-tune their strategies while grappling with declining consumer confidence.

1 month ago | modernretail.co | Gabriela Barkho

Since President Donald Trump’s tariffs on China were slashed from 145% to 30% on May 12, retail companies have grappled with just how quickly they should rush in shipments — or not — during the 90-day window. Some are still uncertain about what the tariff rates on China imports will be after the 90-day pause is up, making it difficult to plan upcoming inventory orders. Some brands and retailers are taking advantage of the temporary relief by resuming shipments from their Chinese manufacturers.

1 month ago | modernretail.co | Gabriela Barkho

As brands recalibrate their marketing budgets amid a tough economy,they’re trying to get the most bang for their buck this summer. While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of bigger sales periods like the back-to-school season and Black Friday. And this summer, it’s an especially critical time for companies to fine-tune their strategies while grappling with declining consumer confidence.

1 month ago | modernretail.co | Gabriela Barkho

Jamie Diamonstein and David Wolfe, who previously started DTC mattress startup Leesa in 2014, are launching a new mattress brand called Tiami this week. The new mattress is rolling out in partnership with the luxury furniture retailer Design Within Reach. Starting Wednesday, the product will be available through Design Within Reach’s websiteand Tiami’s own website. Launches at select Design Within Reach stores are planned for June.

1 month ago | modernretail.co | Gabriela Barkho |Melissa Daniels

Subscribe: Apple Podcasts • Spotify On this week’s Modern Retail Podcast, senior reporters Melissa Daniels and Gabriela Barkho discuss the acquisition of sanitizer brand Touchland. The startup was bought by Church & Dwight, the personal care group that owns Nair and Arm & Hammer, in an $880 million deal. The staff also discusses the rise and fall of Target in the past couple of years, with the retailer marred by pullback in consumer spending and boycotts.