Gareth D Turner

1 week ago | marketingweek.com | Grace Gollasch |Gareth D Turner |Josh Stephenson |Charlotte Rogers

Most marketers, especially in 2025, have a wealth of first, second and third-party data, but knowing how to use it meaningfully is half the battle. Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group adventure travel tours and offers more than 350 tours in around 100 countries.

1 week ago | marketingweek.com | Josh Stephenson |Grace Gollasch |Gareth D Turner |Charlotte Rogers

Who doesn’t love a good courtroom drama? Especially one where the CEO of a major business has to defend its dubious practices in front of an increasingly hostile court. The thrills, the spills, the oh-so-tantalising secrets gleaned from emails sent years ago that were clearly meant to go nowhere, but can you believe they even considered it. It’s a comfort to know that even the most successful businesses are often seemingly run on vibes and bluster.

1 week ago | marketingweek.com | Grace Gollasch |Gareth D Turner |Charlotte Rogers |Josh Stephenson

X’s UK business experienced a “significant decrease” in performance in 2023, following Elon Musk’s purchase of the company in late 2022, the company has revealed. Revenue fell by 66.3% year-on-year, dropping from £205.3m in 2022 to £69.1m in 2023, while profit for the financial year decreased to £1.2m from £5.6m.

1 week ago | marketingweek.com | Gareth D Turner |Grace Gollasch |Charlotte Rogers |Josh Stephenson

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure they have the latter before they go after the former. The path to premiumisation is a tightrope that marketers need to tread carefully. Done right, it can be a way to drive plenty of incremental value for a brand. Done wrong and it simply serves to alienate consumers. Premiumisation can increase profits while elevating overall brand perception.

Nov 14, 2024 | efn.se | Elin Wiker |Gareth D Turner

Publicerad: 14 nov. 2024, 12:44Uppdaterad: 14 nov. 2024, 12:46I detta samtal med Gareth Turner som är investeringsspecialist på JP Morgan får vi en inblick i den senaste utgåvan av investmentbankens Long Term Capital Markets Assumptions-rapport. Vad har vi att vänta oss kommande 10-15 åren? Vad driver trenderna och vilka geografier är intressanta? Det är några av frågorna som Turner besvarar.