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Oct 2, 2024 | 
wordstream.com | Gordon Donnelly
Whether you’re a business or an individual content creator, it’s no secret that YouTube is an insanely powerful channel to drive awareness, build an audience, and generate revenue. That’s because YouTube has over active users who watch over a billion hours of videos every day. Many of them say it’s their favorite platform for researching products and brands and making purchase decisions.
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Aug 26, 2024 | 
wordstream.com | Gordon Donnelly |Tom Demers |Rob Glover
Is your site speed slowing down your business? Increasing website speed can do a number of things for your business like improving the customer experience, increasing conversion rates, improving search rankings, and more. But how can you increase site speed to start reaping these benefits? In this article, we’ll discuss what site speed is, why it’s important, and six ways business owners and marketers of all shapes and sizes can increase it. What is website speed? What is website speed?
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Aug 21, 2024 | 
wordstream.com | Gordon Donnelly |Tom Demers |Rob Glover
If you’re reading this, chances are you already know how powerful a tool search engine optimization (SEO) can be to win business. Increasing your visibility and rankings in search results is one of the most efficient ways to scale revenue online. But because Google’s algorithm is constantly changing, and the search engine giant takes steps daily to make the search results more relevant for users, what constitutes an “effective” SEO strategy changes frequently.
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Jul 25, 2024 | 
wordstream.com | Tom Demers |Rob Glover |Gordon Donnelly
As many smaller websites and independent publishers have found out recently: Google has made many changes to their algorithm and their search results. They are attempting to simultaneously deal with a rise in AI-generated content by website owners and aggressively incorporating their AI into all kinds of search results.
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Jul 22, 2024 | 
wordstream.com | Rob Glover |Tom Demers |Gordon Donnelly |Kristen McCormick
The absolute search page chaos that followed last September’s Helpful Content Update seemed to strike indiscriminately. Several small, independent websites and institutional organizations lost half or more of their organic traffic overnight. Since the September shakeup, I’ve seen the best marketers use a two-pronged strategy. First, they diversified their traffic sources and found new channels for non-paid website visits—a plan I believe is a long time coming.
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Jul 15, 2024 | 
wordstream.com | Rob Glover |Tom Demers |Gordon Donnelly |Kristen McCormick
Home — Blog — Author: Rob GloverLast Updated: July 15, 2024|SEOGoogle launched the first iteration of its search engine on September 4, 1998. Since then, the tech giant has enjoyed a nearly unbroken string of growth and dominance in the search engine market. But Google’s had some hiccups lately. Recent updates and new features haven’t landed well, and complaints from users and marketers hoping to attract them are getting louder and more frequent.
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Jul 2, 2024 | 
wordstream.com | Gordon Donnelly
If you’re a business owner or marketer, you’ve probably seen a bunch of Reddit results in search results, and you might be wondering what the deal is. If you don’t know, Reddit is the internet’s collective subconscious, a platform where folks from all walks of life can go to talk about their experiences, post content, and learn about topics that interest them.
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Mar 26, 2024 | 
wordstream.com | Gordon Donnelly
Whether you’re a marketer or small business owner, you’re likely at least tangentially familiar with the concept of keyword research. Through the lens of search engine optimization (SEO), keyword research is the practice of identifying keywords related to your products or services that people are actively searching for on Google, then optimizing your website for those keywords. This allows your site to show up higher than your competitors in the search engine results page (SERP).
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Oct 4, 2023 | 
wordstream.com | Gordon Donnelly
Home — Blog — As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That number doesn’t seem massive on its face, but consider your growth rate. Depending on your business type, 5% customer growth month-over-month is nothing to sneeze at. That means that in order to realize actual revenue from that growth, you would need to keep churn below 5%.
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Aug 21, 2023 | 
wordstream.com | Gordon Donnelly
Home — Blog — If you’ve read any of our SEO articles in the past, you’re probably familiar with the concept of backlinking. Backlinking allows you to direct both users and link equity to desired pages on your website. It’s pretty much the most critical tool in the organic search marketer’s toolkit–without it, you’d have a really hard time getting any of your pages to rank in the index and drive traffic.
