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Dec 23, 2024 | 
searchengineland.com | Tom Demers
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things:It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output. All of these things are true when using ChatGPT for keyword research.
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Nov 19, 2024 | 
wordstream.com | Tom Demers
If you are a small business targeting local customers, local SEO can still generate a great and sustainable ROI (and has become simpler and more predictable than other forms of SEO). That said, an aspect of local SEO that is often misunderstood is local citations. This is because:Many people don’t know whether citations impact map listings, organic listings, or both. Most people aren’t sure how many citations they need to build, or how frequently they need to build them.
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Oct 3, 2024 | 
wordstream.com | Tom Demers
Google launched a significant core update on August 15, 2024. Since that time it’s been bumpy waters in the Google search results, as you can see from the search engine volatility tracker from Semrush:SourceSo what happened with this core update, what do you need to know, and what can you do to ensure your site doesn’t fall off the search results? We’ll explore all that and more. August 2024 core update: What happened?
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Aug 26, 2024 | 
wordstream.com | Gordon Donnelly |Tom Demers |Rob Glover
Is your site speed slowing down your business? Increasing website speed can do a number of things for your business like improving the customer experience, increasing conversion rates, improving search rankings, and more. But how can you increase site speed to start reaping these benefits? In this article, we’ll discuss what site speed is, why it’s important, and six ways business owners and marketers of all shapes and sizes can increase it. What is website speed? What is website speed?
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Aug 21, 2024 | 
wordstream.com | Gordon Donnelly |Tom Demers |Rob Glover
If you’re reading this, chances are you already know how powerful a tool search engine optimization (SEO) can be to win business. Increasing your visibility and rankings in search results is one of the most efficient ways to scale revenue online. But because Google’s algorithm is constantly changing, and the search engine giant takes steps daily to make the search results more relevant for users, what constitutes an “effective” SEO strategy changes frequently.
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Jul 25, 2024 | 
wordstream.com | Tom Demers |Rob Glover |Gordon Donnelly
As many smaller websites and independent publishers have found out recently: Google has made many changes to their algorithm and their search results. They are attempting to simultaneously deal with a rise in AI-generated content by website owners and aggressively incorporating their AI into all kinds of search results.
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Jul 22, 2024 | 
wordstream.com | Rob Glover |Tom Demers |Gordon Donnelly |Kristen McCormick
The absolute search page chaos that followed last September’s Helpful Content Update seemed to strike indiscriminately. Several small, independent websites and institutional organizations lost half or more of their organic traffic overnight. Since the September shakeup, I’ve seen the best marketers use a two-pronged strategy. First, they diversified their traffic sources and found new channels for non-paid website visits—a plan I believe is a long time coming.
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Jul 15, 2024 | 
wordstream.com | Rob Glover |Tom Demers |Gordon Donnelly |Kristen McCormick
Home — Blog — Author: Rob GloverLast Updated: July 15, 2024|SEOGoogle launched the first iteration of its search engine on September 4, 1998. Since then, the tech giant has enjoyed a nearly unbroken string of growth and dominance in the search engine market. But Google’s had some hiccups lately. Recent updates and new features haven’t landed well, and complaints from users and marketers hoping to attract them are getting louder and more frequent.
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Jun 6, 2024 | 
searchengineland.com | Tom Demers
As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both:Nuances that are specific to the home services niche. Elements that apply universally across SEO and local SEO. This article tackles general SEO best practices and uniquely effective tactics for home service providers. When doing SEO for a home services company, you want to focus on a few key areas at a high level:Google Maps placement. Localized organic search listings.
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Mar 15, 2024 | 
searchengineland.com | Tom Demers
As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up) is Google Search Console. Google’s released a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis. The guide does dive into some of the most obvious Search Console reports for diagnosing drops:Date-based comparisons.
