Graham Nolan

2 weeks ago | adage.com | Graham Nolan

In five years of working for LGBTQ+ inclusion in marketing, I’ve spoken about the authenticity of flat-Earthers—those who hold outdated or disproven beliefs and push ridiculous policies but are genuinely skeptical of the scientific establishment.

1 month ago | adweek.com | Graham Nolan

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Hot take: The best ad campaigns of the last decade weren’t orchestrated by LGBTQ+ nightlife planners, and the best Pride parties weren’t created by ad agencies giving meager budgets to overworked employee resource groups. Whew! *wipes brow* Felt good to finally say it. We’re referring to what has become a fairly common approach to LGBTQ+ community outreach by agencies.

Nov 19, 2024 | adweek.com | Graham Nolan

ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players—less than 1% of NHL players—publicly refused wearing them.

Jun 3, 2024 | campaignlive.com | Graham Nolan

While characteristic joy and creativity shined from the LGBTQ+ community and its allies, we are unfortunately accustomed to the ongoing struggle that comes with asserting our rights and humanity. Sitting at the center of mass-market headlines highlighting the divide were brands, as The North Face and Anheuser-Busch were examined as cases of “what to do” and “what not to do,” respectively, to reach the community. This year, however, the mood is just…quiet. Honestly, that feels worse.

Oct 17, 2023 | adweek.com | Graham Nolan

When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example, to the Effie Awards. For those with an eye on market impact, they set the bar high for whether intended strategies become brand realities.