
Articles
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Nov 19, 2024 |
adweek.com | Graham Nolan
ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players—less than 1% of NHL players—publicly refused wearing them.
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Jun 3, 2024 |
campaignlive.com | Graham Nolan
While characteristic joy and creativity shined from the LGBTQ+ community and its allies, we are unfortunately accustomed to the ongoing struggle that comes with asserting our rights and humanity. Sitting at the center of mass-market headlines highlighting the divide were brands, as The North Face and Anheuser-Busch were examined as cases of “what to do” and “what not to do,” respectively, to reach the community. This year, however, the mood is just…quiet. Honestly, that feels worse.
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Oct 17, 2023 |
adweek.com | Graham Nolan
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example, to the Effie Awards. For those with an eye on market impact, they set the bar high for whether intended strategies become brand realities.
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Jun 25, 2023 |
musebycl.io | Graham Nolan |Tim Nudd
In the course of my work, as I mull LGBTQ+ representation in the creation of advertising, I realized I've seen campaigns featuring trans, gay and lesbian people, but either... 1. No commercials featuring bi people, or... 2. Hundreds of commercials featuring bi people. No one, IRL or fictional, has a sexual identity defined by any one act. No one kiss or handhold or more intimate interaction defines sexual orientation.
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May 31, 2023 |
adweek.com | Graham Nolan
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. The latest from Gallup places LGBTQ+ people at roughly 7% of today’s population, with roughly 20% of Gen Z identifying as part of the community. We’re increasingly recognized as a mass market that’s been falsely dismissed as a niche.
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