Haley Fraser

May 3, 2023 | learn.g2.com | Jennifer Kim |Haley Fraser |Emily Coates |Jen Nussinow Tasker

In marketing, awareness is not the goal; advocacy is. Gone are the days when putting ads in newspapers and magazines was enough. The impact of social media and word-of-mouth marketing on the product choices of modern consumers is stronger than ever. As a result, more and more brands are turning to influencer marketing for product endorsements and brand mentions. What is influencer marketing?

Mar 15, 2023 | learn.g2.com | Jean Hamon |Haley Fraser |Grace Pinegar |Dean Radcliffe

Virtual communities have blossomed in recent years. Sometimes they are unaffiliated with an organization, but more often than not, they are established and nurtured by a company to support a specific business goal. The benefits of a vibrant community are so compelling that more companies are putting it on the top of their to-do list, or at least considering it. Customer-centric businesses use online community management software to create shared purposes and common goals to hold people together.