Haley Fraser
Articles
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May 3, 2023 |
learn.g2.com | Jennifer Kim |Haley Fraser |Emily Coates |Jen Nussinow Tasker
In marketing, awareness is not the goal; advocacy is. Gone are the days when putting ads in newspapers and magazines was enough. The impact of social media and word-of-mouth marketing on the product choices of modern consumers is stronger than ever. As a result, more and more brands are turning to influencer marketing for product endorsements and brand mentions. What is influencer marketing?
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