Jennifer Kim

May 6, 2023 | learn.g2.com | Jennifer Kim

Jenn Kim is a Content Marketing Specialist at AspireIQ, an influencer marketing platform. She writes about influencer marketing, social media, and community engagement for B2C brands.

May 3, 2023 | learn.g2.com | Jennifer Kim |Haley Fraser |Emily Coates |Jen Nussinow Tasker

In marketing, awareness is not the goal; advocacy is. Gone are the days when putting ads in newspapers and magazines was enough. The impact of social media and word-of-mouth marketing on the product choices of modern consumers is stronger than ever. As a result, more and more brands are turning to influencer marketing for product endorsements and brand mentions. What is influencer marketing?