Hannah Butcher

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Articles

Top Influencer Couples to Partner With This Valentine’s Day

Jan 10, 2025 | later.com | Hannah Butcher |Alyssa Gagliardi |Monique Gilliam Thomas

Valentine’s Day is the ultimate time to turn up the charm, and who better to help your brand spread the love than influencer couples? These duos bring the perfect mix of chemistry, creativity, and charisma, making them experts at creating content audiences can’t get enough of. We’ve rounded up 12 incredible influencer couples from TikTok and Instagram who can help your brand steal the spotlight this season.
Top 15 Travel Influencers in 2025 to Follow on Social Media

Jan 9, 2025 | later.com | Hannah Butcher |Stefan Palios

Influencer Marketing Blog PostsUpdated on January 9, 2025You can't miss these travel creators ✈️Published January 9, 2025Looking for fresh travel inspiration? From hidden gems to bucket-list destinations, these 15 influencers set the bar for wanderlust-worthy content in 2025. Here’s a closer look at some of the most inspiring travel creators across TikTok, Instagram, and YouTube.
How Travel Influencers Are Changing How We Travel in 2025

Jan 8, 2025 | later.com | Hannah Butcher |Stefan Palios

Travel influencers have turned the world into our collective bucket list.Â Theyâ€™re the modern-day explorers, sharing jaw-dropping views, unforgettable adventures, and tips that make you want to pack your bags right now.Â Beyond stunning visuals, they reshape how we plan, book, and experience trips. For travel brands, this shift offers exciting opportunities to connect with creators who inspire wanderlust and engage audiences meaningfully.
What They Are & 2025’s Top Tool

Dec 10, 2024 | later.com | Hannah Butcher |Stefan Palios

Managing creators is both an art and a science; it’s easy to underestimate the effort it takes to run effective campaigns. From finding the right influencers to coordinating campaigns and ensuring payments are on time, influencer marketing can quickly consume your entire workday. That’s why a creator management platform is a game-changer. An all-in-one solution simplifies everything, from outreach to performance tracking, so you can focus on strategy instead of spreadsheets. Sounds good, right?
Gen Z Consumer Behavior & How It Impacts Your Campaigns

Dec 6, 2024 | later.com | Hannah Butcher |Monique Gilliam Thomas |Amanda Demeku

Gen Z is rewriting the rules of marketing, no exaggeration. Born between 1997 and 2012, they’re the first generation raised in the glow of smartphones, memes, and TikTok trends. By 2025, they’ll make up 27% of the global workforce, which means their influence on our wallets, wardrobes, and even dinner plates will only grow. The catch? Winning over Gen Z isn’t as easy as posting a trendy video or using “✨aesthetic✨” in your captions.
Working with Influencers & Why Influencer Services Makes It Simple

Dec 4, 2024 | later.com | Hannah Butcher |Stefan Palios

Influencer marketing can be a game-changer for brands, but running a successful campaign is no small feat.Â From finding the right creators to managing campaigns and analyzing results, itâ€™s easy to feel stretched thin.Â If youâ€™re weighing the pros and cons of keeping it in-house versus bringing in a team of experts, thereâ€™s an option that can do both.
Gen-Z’s Top 25 Beauty Influencers You’ll Be Seeing A Lot of in 2025

Nov 21, 2024 | later.com | Hannah Butcher

Gen Z is redefining beauty standards on platforms like Instagram, TikTok, and YouTube, where 73% spend more than three hours daily, according to Later’s 2024 research. By 2025, Gen Z will make up 27% of the global workforce, bringing more economic and cultural influence than ever. As a brand, partnering with these creators is a powerful way to get in front of a highly influential audience and reach Gen Z where they’re most engaged.
Who They Are & What You Need to Know

Nov 19, 2024 | later.com | Hannah Butcher |Alyssa Gagliardi |Stefan Palios

Connecting with audiences authentically is more important than ever. One easy way to connect with them? KOLs.KOLs, or Key Opinion Leaders, are thought leaders and opinion shapers. Getting them on your side can lead to major benefits for your brand. Read on to learn who KOLs are, why they matter, and how they can enhance your marketing strategy in 2025. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Does KOL Stand For?
Why recognition of British Sign Language in education bill is vital

Nov 11, 2024 | thenational.scot | Hannah Butcher

Communicator's hands spelling out BSL in British sign language DEBATES on the Education (Scotland) Bill, currently making its way through the Scottish Parliament have focused on the impact of the creation of two new education bodies: Qualifications Scotland and the new Education Inspectorate. However, the wording of the bill has caused major concern for those who use British Sign Language (BSL) in Scotland.
How to Choose the Best Creators

Oct 25, 2024 | later.com | Hannah Butcher

Affiliate marketing can transform the way you track the success of your influencer campaigns, but choosing the right affiliate partners is where it all starts. Not all influencers are created equal when it comes to driving conversions and building brand loyalty. A great affiliate influencer helps boost visibility and delivers tangible results, like more sales and higher ROI.