Amanda Demeku

Canada

Writer at Freelance

Editor/writer @flaredotcom @chatelaine @refinery29 @fashioncanada @hellocanada @globeandmail @thekit @canadianliving

Articles

What The TikTok Ban Means For Brands & Creators (Updated)

Jan 16, 2025 | later.com | Amanda Demeku |Jillian Warren |Jessica Worb

TikTok Blogs & ResourcesUpdated on January 16, 2025Three words: diversify your channels. đź’ŞPublished January 16, 2025The Supreme Court heard arguments on January 10 about whether TikTok can remain available in the U.S.â€”and brands, creators, and marketers are watching closely.Â With 170 million American users at stake and a potential , here's what you need to know about the TikTok ban, its implications, and how to prepare your social strategy.
Gen Z Consumer Behavior & How It Impacts Your Campaigns

Dec 6, 2024 | later.com | Hannah Butcher |Monique Gilliam Thomas |Amanda Demeku

Gen Z is rewriting the rules of marketing, no exaggeration. Born between 1997 and 2012, they’re the first generation raised in the glow of smartphones, memes, and TikTok trends. By 2025, they’ll make up 27% of the global workforce, which means their influence on our wallets, wardrobes, and even dinner plates will only grow. The catch? Winning over Gen Z isn’t as easy as posting a trendy video or using “✨aesthetic✨” in your captions.
How to Choose a Good Instagram Username For Your Brand in 2024

Oct 2, 2024 | later.com | Alyssa Gagliardi |Amanda Demeku

As creators and brands dip their toes into Instagram SEO, it’s essential that your account is easy to discover — and one to remember. A key component? The perfect Instagram username. But what is your Instagram username? Why is it important? And how do you choose the right one? We’re revealing our top tips to help you choose the best Instagram username, plus everything you need to know before making the big switch.
The Advantages of a Social Media & Influencer Marketing Strategy

Sep 25, 2024 | later.com | Stefan Palios |Alyssa Gagliardi |Amanda Demeku

How Influencer Marketing And Social Media Work TogetherInfluencer marketing and social media marketing strengthen one another; here are five ways they work together. When you’re posting on owned channels and working with influencers, you can amplify one another’s posts. For example, you can make a stitch on TikTok from your brand account with a clip of influencer-generated content, or share content featuring one of your brand ambassadors.
How to Get Views on Instagram & Optimize For Success in 2025

Sep 23, 2024 | later.com | Hannah Butcher |Amanda Demeku |Lexie Carbone |Jillian Warren

You’ve probably seen the news: Instagram now recommends users prioritize views over other metrics, such as likes or comments. For creators and social media managers, this shift means optimizing for visibility has never been more important. We’re here to help you navigate this change. Here’s why views matter on Instagram and how to increase them. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Are Instagram Views?
How to Market to Gen Z in 2025

Sep 16, 2024 | later.com | Hannah Butcher |Monique Gilliam Thomas |Amanda Demeku

Gen Z, born between 1997 and 2021, is a generation who have grown up with technology and social media. According to McKinsey, Gen Z will account for 27% of the global workforce by 2025, significantly increasing their economic and cultural influence and making them more powerful than ever. To reach them, marketers need to understand their unique behaviors, preferences, and the trends they care about most.
What is Affiliate Marketing?

Sep 5, 2024 | later.com | Hannah Butcher |Alyssa Gagliardi |Amanda Demeku |Jillian Warren

Affiliate marketing is more than a buzzword right now; it’s one of the best ways for brands to make money. The affiliate market was valued at 16 billion dollars in 2023 and is expected to surpass $30 billion by 2030. Statistics aside, these numbers don’t answer the question - what is affiliate marketing and how can your business start using it? Here’s your crash course in affiliate marketing – what you need to know and how to make it work for your brand.
What You Need To Know

Aug 20, 2024 | later.com | Stefan Palios |Alyssa Gagliardi |Amanda Demeku

How Brands Benefit From Social ListeningSocial listening delivers massive wins to brands that integrate it into their analysis; here are some of the key benefits:When you know what your customers are saying about your brand, you can take decisive action by:Responding directly to questions or concerns;Joining online conversations to amplify top customer comments;Suggesting products and services as a solution to customer needs; andAmplifying and sharing positive posts from happy customers.
Forbes' Top Five Creators in 2023

Aug 18, 2024 | later.com | Amanda Demeku |Alyssa Gagliardi |Marques Brownlee

Move over Hollywood elite, there’s a new wave of talent rising to fame (and fortune) beyond Tinseltown. Enter: Forbes’ Top Creators of 2023 list. After evaluating each influencer on earnings, follower count, engagement rates, and entrepreneurial activities (based on data from marketing firm, Influential) — the publication revealed 50 famous faces who've collectively earned $700M in revenue. These social media stars turn followers into fortunes.
How to Grow & Scale Your Social Media Marketing Agency

Aug 16, 2024 | later.com | Hannah Butcher |Benjamin Chacon |Amanda Demeku |Stefan Palios

Improving Processes and Tools To Scale Your AgencyAway from these typical pain points, there are further opportunities to scale by improving agency processes and streamlining manual tasks through the use of tools. We’ve shared a couple of examples, but there are always more ways to do this based on your agency’s way of working. Gathering content from clients and user-generated content (UGC) can be a slog, but it’s necessary for successful campaigns.