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1 month ago | 
later.com | Taylor Loren |Alyssa Gagliardi |Stefan Palios
Snapchat is leading the charge in helping brands connect with Gen Z, Millennials, and beyond. Unlike polished, hyper-curated content on some other social platforms, Snapchat Creators share authentic, everyday moments—exactly what their audience is looking for.
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Jan 10, 2025 | 
later.com | Hannah Butcher |Alyssa Gagliardi |Monique Gilliam Thomas
Valentine’s Day is the ultimate time to turn up the charm, and who better to help your brand spread the love than influencer couples? These duos bring the perfect mix of chemistry, creativity, and charisma, making them experts at creating content audiences can’t get enough of. We’ve rounded up 12 incredible influencer couples from TikTok and Instagram who can help your brand steal the spotlight this season.
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Nov 28, 2024 | 
blog.hootsuite.com | Alyssa Gagliardi
Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025.
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Nov 25, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Monique Gilliam Thomas |Alyssa Gagliardi
LinkedIn is a goldmine for brand growth. With over 67 million businesses on the platform, and over 1 billion people, you can access nearly every kind of buyer, no matter what you’re selling or who you’re selling to. The key to success on LinkedIn is understanding that it is different from other social media platforms. Here are five key LinkedIn trends, curated by Later’s social media experts, and how your brand can take advantage of the trend for growth.
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Nov 21, 2024 | 
blog.hootsuite.com | Alyssa Gagliardi
If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Make us go viral. But hold the eye rolls. After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report, attitudes toward ‘going viral’ have soured.
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Nov 19, 2024 | 
later.com | Hannah Butcher |Alyssa Gagliardi |Stefan Palios
Connecting with audiences authentically is more important than ever. One easy way to connect with them? KOLs.KOLs, or Key Opinion Leaders, are thought leaders and opinion shapers. Getting them on your side can lead to major benefits for your brand. Read on to learn who KOLs are, why they matter, and how they can enhance your marketing strategy in 2025. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Does KOL Stand For?
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Nov 7, 2024 | 
later.com | Stefan Palios |Alyssa Gagliardi |Jessica Worb
The key to high influencer marketing ROI lies in how effectively your campaigns are executed. This is something frozen dumpling brand bibigo knows well, collaborating with Later’s Services team to create innovative, engaging influencer marketing campaigns that drive ROI. The results speak for themselves: bibigo’s Mandu Dumpling campaign generated 46M impressions—a 64% increase—with a 2.3x increase in click-through rate. Your brand can see the same success, too.
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Oct 17, 2024 | 
blog.hootsuite.com | Alyssa Gagliardi
Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old video network is the second-most visited website in the world. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?
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Oct 16, 2024 | 
blog.hootsuite.com | Alyssa Gagliardi
If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.
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Oct 9, 2024 | 
blog.hootsuite.com | Alyssa Gagliardi
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
