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Jan 10, 2025 | 
later.com | Hannah Butcher |Alyssa Gagliardi |Monique Gilliam Thomas
Valentine’s Day is the ultimate time to turn up the charm, and who better to help your brand spread the love than influencer couples? These duos bring the perfect mix of chemistry, creativity, and charisma, making them experts at creating content audiences can’t get enough of. We’ve rounded up 12 incredible influencer couples from TikTok and Instagram who can help your brand steal the spotlight this season.
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Dec 6, 2024 | 
later.com | Hannah Butcher |Monique Gilliam Thomas |Amanda Demeku
Gen Z is rewriting the rules of marketing, no exaggeration. Born between 1997 and 2012, they’re the first generation raised in the glow of smartphones, memes, and TikTok trends. By 2025, they’ll make up 27% of the global workforce, which means their influence on our wallets, wardrobes, and even dinner plates will only grow. The catch? Winning over Gen Z isn’t as easy as posting a trendy video or using “✨aesthetic✨” in your captions.
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Nov 25, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Monique Gilliam Thomas |Alyssa Gagliardi
LinkedIn is a goldmine for brand growth. With over 67 million businesses on the platform, and over 1 billion people, you can access nearly every kind of buyer, no matter what you’re selling or who you’re selling to. The key to success on LinkedIn is understanding that it is different from other social media platforms. Here are five key LinkedIn trends, curated by Later’s social media experts, and how your brand can take advantage of the trend for growth.
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Oct 7, 2024 | 
later.com | Stefan Palios |Monique Gilliam Thomas
Influencer Marketing Blog PostsUpdated on October 7, 2024Get the inside scoop for best-in-class briefs. ✏️Published October 7, 2024Want to make sure your creator partners have the details they need to execute campaigns? Enter an essential component of influencer marketing: Influencer briefs. Influencer briefs ensure your campaigns are efficient, high-quality, and consistent with your brand values and guidelines.
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Oct 3, 2024 | 
later.com | Stefan Palios |Monique Gilliam Thomas
The creator economy is estimated to be worth nearly half a trillion dollars by 2027. When there’s that much money at the table, brands should pay attention. The key to success? Understanding the creator economy, learning how it impacts brands, and following a few key tips as a brand navigating the creator marketing industry. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Is The Creator Economy?
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Sep 16, 2024 | 
later.com | Hannah Butcher |Monique Gilliam Thomas |Amanda Demeku
Gen Z, born between 1997 and 2021, is a generation who have grown up with technology and social media. According to McKinsey, Gen Z will account for 27% of the global workforce by 2025, significantly increasing their economic and cultural influence and making them more powerful than ever. To reach them, marketers need to understand their unique behaviors, preferences, and the trends they care about most.
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Sep 4, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
Social Media Marketing BlogUpdated on September 4, 2024Learn the secrets behind their success and boost your own brand's awareness!Published September 4, 2024The secret’s out: Influencer marketing has become a powerhouse for brands looking to drive engagement and extend their reach. And when done right, these campaigns can go viral, capturing the attention of millions. But a successful campaign is more than just partnering with creators who have a large following. The best partnerships?
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Aug 16, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Lindsay Ashcraft |Monique Gilliam Thomas |Jessica Worb
You heard it here first: LinkedIn, once relegated to all things professional, is having a moment. With global members recently surpassing , brands and creators alike are harnessing the powerful platform to grow brand awareness, expand their audience, and build a community. But how do you make the most of what LinkedIn has to offer? This 4-week guide will give you a solid foundation to start posting and growing.
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Jul 31, 2024 | 
later.com | Stefan Palios |SArah Johnson |Sarah Johnson |Monique Gilliam Thomas |Alyssa Gagliardi
You’ve probably heard about creators who quickly built massive followings on TikTok. But how did they go viral so quickly? And how can you build your following? Later has compiled expert tips that any small business or creator can use to improve their chances of going viral on TikTok.
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Jul 26, 2024 | 
later.com | Stefan Palios |Alyssa Gagliardi |Monique Gilliam Thomas |Amanda Demeku
Social Media Marketing BlogMonetize on YouTube by building a loyal community đź’°Published July 25, 2024YouTube remains a powerhouse eventwo decades after pioneering creator revenue sharing on social media. Viewers spend about watching YouTube videos, totaling approximately five billion videos viewed daily.
