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3 weeks ago | 
hospitalitynet.org | Simone Puorto |Henri Roelings
Technology no longer sits quietly in the background of hospitality — it is the business. And at the intersection of this transformation stands the modern CIO: no longer a systems custodian, but an architect of change, a translator of complexity, and increasingly, a strategist at the very core of decision-making.
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3 weeks ago | 
hospitalitynet.org | Henri Roelings
Mews Unfold 2025 opened with a different tone than previous editions. Instead of product features or welcome applause, Mews founder Richard Valtr and CEO Matt Welle spoke openly about the state of the world. In a time of political uncertainty and unpredictable travel patterns, they challenged the industry to stop asking why and start acting on the how. Their message was clear: hotels need to become more agile.
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3 weeks ago | 
hospitalitynet.org | Henri Roelings
Held as the grand finale of this year’s Mews Unfold conference, the 2025 Mews Unfold Awards were a fantastic way to wrap up an already energizing day. It was great to be there in person as the Mews team shined a spotlight on some of the most forward-thinking people and brands in hospitality. This was all about sincere recognition for the people and ideas driving hospitality forward.
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1 month ago | 
hospitalitynet.org | Henri Roelings
Exactly one week ago, we had the pleasure of attending Mews Unfold 2025 in Amsterdam. Now in its sixth edition, Unfold has grown into one of the most anticipated hospitality events in Europe, drawing over 700 hoteliers, tech partners, and innovators from around the world. What began in a single room just a few years ago has evolved into a multi-floor experience, full of energy, insight, and meaningful connection.
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1 month ago | 
hospitalitynet.org | Henri Roelings
Last week, we had the chance to attend the inaugural CIO Summit EMEA, hosted by HFTP at the Renaissance Barcelona Hotel. Against the vibrant backdrop of Barcelona, the event brought together hospitality technology leaders for 24 hours of open conversations and valuable insights, all in a refreshing non-sales environment. After a welcoming lunch and opening speech from Carson Booth, things quickly picked up pace.
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2 months ago | 
hospitalitynet.org | Henri Roelings |Henri Roelings Founder
At this year’s ITB, Hospitality Net took to the show floor to ask a big question as part of the Hospitality Net World Panel Viewpoint: What is the single biggest impact AI will have on hospitality? We gathered insights from 20 industry leaders who shared their thoughts on how AI is transforming guest experiences, revenue management, operations, and the very fabric of hospitality itself. AI-driven personalization was a recurring theme.
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Feb 14, 2025 | 
hospitalitynet.org | Henri Roelings |Henri Roelings Founder |Mark Fancourt |Nick Slavin
In the wake of Google CEO Sundar Pichai’s recent assertion that their upcoming Gemini AI aims to become a “universal AI agent” useful in everyday life, hoteliers are asking a pivotal question: How can they prepare for personal AI agents that promise to transform the travel and hospitality landscape?
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Feb 3, 2025 | 
hospitalitynet.org | Henri Roelings Founder |Henri Roelings
Hospitality is built on a foundation of service -an industry that prizes comfort, human connection, and memorable experiences above all else. Yet, when it comes to technology, hotels often stand accused of lagging behind. Many properties struggle with fragmented, outdated tech stacks that weigh down operations and hinder guest satisfaction.
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Jan 30, 2025 | 
hospitalitynet.org | Henri Roelings |Henri Roelings Founder |Max Starkov |Mark Fancourt
A recent discussion on Hospitality Net’s World Panel has reignited the debate over whether differentiating hotel pricing based on a traveler’s geographic location is a prudent revenue management strategy or an ethically fraught practice.
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Jan 30, 2025 | 
hotel.report | Henri Roelings
The conversation stems from research suggesting that several major OTAs (Online Travel Agencies) appear to offer higher rates to users in more affluent regions—most notably the San Francisco Bay Area—compared to those in less affluent cities like Phoenix or Kansas City. According to SFGate, the discrepancies can be dramatic, sometimes reaching $500 more per night for the very same room and dates. Such stark contrasts immediately raise questions about the use of location as a pricing variable.
