Articles
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2 weeks ago |
4hoteliers.com | Max Starkov
There have been a lot of headlines that traditional Search Engine Optimization (SEO) is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google's monopoly on search and claim that traditional SEO practices are obsolete.
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3 weeks ago |
4hoteliers.com | Max Starkov
The study claims that for every $1 spent on OTA commissions, the hotel realizes $7.98 increase in profit, $20.20 increase in revenue and 1.12% increase in occupancy. So, if you spend $89.28 on OTA commissions, your property’s occupancy will be 100%? The more OTA commissions you pay, the more profitable you are.
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1 month ago |
hospitalitynet.org | Max Starkov
A recent post on LinkedIn claimed that hoteliers should not be bidding on their branded keyword terms on Google (Ex. Luna Hotel New York, Luna Hotel NYC, Hotel Luna Manhattan, etc.), since a multitude of other channels like social, content, various media channels, etc. are driving the actual demand for those branded Google searches for your hotel.
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1 month ago |
hospitalitynet.org | Max Starkov
To begin with, revenge travel is over. STR and Tourism Economics final 2025 forecast reflects a downgrade in growth rates because of concerns over rising costs of living. It’s simple math: higher cost of living means less disposable income which means less travel. Add to the above the rising costs of new customer acquisition and guest retention clearly emerges as your property’s priority for 2025. Today it is 15-20 times more expensive to acquire a new customer than retain past customers.
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1 month ago |
hospitalitynet.org | Max Starkov
There have been a lot headlines that traditional search is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google's monopoly on search and claim that traditional search marketing is becoming obsolete. So, has Google lost market share to ChatGPT and other AI engines? On the contrary! Google search grew 21.64% in 2024, while ChatGPT's search market share is less than 1%.
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Shame on these senators for voting against banning men in women’s sports! Ideology makes you blind, indeed! https://t.co/6kTlRlFgXT
Check out my latest article: What will be the impact in hospitality of Google abandoning its vision for a future without third-party cookies? https://t.co/ORPK8GtVGu via @LinkedIn
Check out my latest article: Is Branditization of the Hospitality Industry inevitable? https://t.co/SsPUslODuG via @LinkedIn