Articles
-
5 days ago |
hospitalitynet.org | Max Starkov
A recent post on LinkedIn declared the end of the search engines as we know them. the list even declared “R.I.P. Search.” This is in tune with an avalanche of recent headlines arguing that traditional search is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google's monopoly on search and claim that traditional search marketing is becoming obsolete. Let’s not get carried away.
-
1 week ago |
hospitalitynet.org | Max Starkov
Last year, Booking.com delivered 400.4 million nights booked at short-term rentals (STRs), which was 80% of Airbnb’s total nights. At the same time, Booking.com generates almost twice as many nights per listing on its platform as Airbnb. Growth rates for a number of STR listings on the Booking.com platform were 17% vs only 4% for Airbnb. Is Booking.com overtaking the leadership of Airbnb in the STR sector?
-
1 month ago |
hospitalitynet.org | Max Starkov |Ira Vouk |Mark Fancourt |Alessandro Crotti
A recent heated discussion on LinkedIn was a clash between two schools of thought regarding direct online distribution in hospitality. One school of thought representatives claim that they "really don't understand the whole thing about direct booking and loyalty… " They further claim that travelers are loyal to and trust OTA platforms like Booking..com, Expedia, Airbnb, etc.
-
1 month ago |
4hoteliers.com | Max Starkov
There have been a lot of headlines that traditional Search Engine Optimization (SEO) is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google's monopoly on search and claim that traditional SEO practices are obsolete.
-
1 month ago |
4hoteliers.com | Max Starkov
The study claims that for every $1 spent on OTA commissions, the hotel realizes $7.98 increase in profit, $20.20 increase in revenue and 1.12% increase in occupancy. So, if you spend $89.28 on OTA commissions, your property’s occupancy will be 100%? The more OTA commissions you pay, the more profitable you are.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- Tweets
- DMs Open
Shame on these senators for voting against banning men in women’s sports! Ideology makes you blind, indeed! https://t.co/6kTlRlFgXT
Check out my latest article: What will be the impact in hospitality of Google abandoning its vision for a future without third-party cookies? https://t.co/ORPK8GtVGu via @LinkedIn
Check out my latest article: Is Branditization of the Hospitality Industry inevitable? https://t.co/SsPUslODuG via @LinkedIn