Hikmat Mohammed

London

Fashion and General Assignments Editor at Women's Wear Daily (WWD)

Fashion and General Assignments Editor, London @wwd Previously @telegraph @thetimes @elleuk

Articles

This Talent Agency Wants to Put Female Athletes at the Forefront of Fashion

2 days ago | wwd.com | Hikmat Mohammed

LONDON - In a new report from The Associated Press-NORC Center for Public Affairs Research, three in 10 U.S. adults follow women's professional or college sports. The interest in women's sports is booming and there's no sign of a slowdown. In another report from TV advertising tracker EDO, spending on women's sports grew by nearly 2.5 times to $244.4 million in 2024. In the U.K., female-owned communication agencies are taking these numbers more seriously than ever.
Meet SunsolveMD by the SolveMD, the SPF Brand for a 'Younger More Tech-savvy Crowd'

2 days ago | wwd.com | Hikmat Mohammed

LONDON - What happens when a chemist, an engineer and a surgeon walk into a research lab together? For chemist AJ Addae, engineer Frederik Skovgaard and Dr. Peyman Solieman, that meant the launch of a new skin care brand called SunsolveMD by The SolveMD. The brand is entering the North American and European beauty markets with a line of five SPFs that target diverse skin types and concerns, as well as focusing on benefits of protecting the skin from pollution and DNA repair.
Burberry Returns for Highgrove Gardens Collaboration With Helen Bullock

3 days ago | wwd.com | Hikmat Mohammed

A ROYAL AFFAIR: Burberry and King Charles III's gardens in Highgrove, the private residence of the monarch, have returned for another collaboration. The British brand has teamed up with the artist Helen Bullock on the 28-piece capsule collection that includes menswear, womenswear and accessories.
Burberry Returns for Highgrove Gardens Collaboration With Helen Bullock

3 days ago | yahoo.com | Hikmat Mohammed

A ROYAL AFFAIR: Burberry and King Charles III’s gardens in Highgrove, the private residence of the monarch, have returned for another collaboration. The British brand has teamed up with the artist Helen Bullock on the 28-piece capsule collection that includes menswear, womenswear and accessories.
Kim Kardashian's $4 Billion Skims Brand to Open in London in Summer 2026

3 days ago | wwd.com | Hikmat Mohammed

- Kim Kardashian is setting her eyes on London. Her shapewear and apparel company Skims has signed a 10-year lease on 245-247 Regent Street, taking over Ted Baker's previous store. The 12,000-square-foot store is set to open in the summer of 2026. The signing comes from The Crown Estate, which owns the majority of the retail and business property on Regent Street. "Welcoming Skims in its first foray into the U.K. bricks-and-mortar market is an exciting moment for The Crown Estate.
Tower 28 Steps Into Sephora U.K. as Sales at the Retailer Double

3 days ago | wwd.com | Hikmat Mohammed

LONDON - Tower 28, the California-based beauty brand, is stepping into the U.K. exclusively with Sephora. The brand will be stocked at seven of the retailer's U.K.'s locations and later will enter Sephora 's Liverpool store later this year. Tower 28 will be starting off with nine of its bestselling products in the U.K. - a mixture of skin care and cosmetics including the SOS Daily Rescue Facial Spray; SOS Daily Barrier Recovery Cream; Swipe Serum Concealer, and OneLiner Multi-Liner.
Tower 28 Steps Into Sephora U.K. as Sales at the Retailer Double

3 days ago | yahoo.com | Hikmat Mohammed

LONDON — Tower 28, the California-based beauty brand, is stepping into the U.K. exclusively with Sephora. The brand will be stocked at seven of the retailer’s U.K.’s locations and later will enter Sephora’s Liverpool store later this year. More from WWDTower 28 will be starting off with nine of its bestselling products in the U.K. — a mixture of skin care and cosmetics including the SOS Daily Rescue Facial Spray; SOS Daily Barrier Recovery Cream; Swipe Serum Concealer, and OneLiner Multi-Liner.
Tilda Swinton, Zoë Kravitz Feature in Dom Pérignon's 'Creation Is an Eternal Journey' Campaign

3 days ago | wwd.com | Hikmat Mohammed

POPPING BOTTLES: Dom Pérignon is calling on all the stars for its next campaign, titled "Creation is an eternal journey."The campaign features Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop and Takashi Murakami, as well as Swedish dancer and choreographer Alexander Ekman and northern Irish chef Clare Smyth.
A Swedish Brand Opens in London's Soho for Menswear Minimalists

3 days ago | wwd.com | Hikmat Mohammed

LONDON - Retail in London has become a competitive sport with each street carving out a niche. The Stockholm-based anti-fast-fashion brand Asket has set up shop on Brewer Street, taking over from Carhartt for its first international outpost outside Sweden.
Tilda Swinton, Zoë Kravitz Feature in Dom Pérignon’s ‘Creation Is an Eternal Journey’ Campaign

3 days ago | yahoo.com | Hikmat Mohammed

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