Ira Vouk

2 months ago | hospitalitynet.org | Max Starkov |Ira Vouk |Mark Fancourt |Alessandro Crotti

A recent heated discussion on LinkedIn was a clash between two schools of thought regarding direct online distribution in hospitality. One school of thought representatives claim that they "really don't understand the whole thing about direct booking and loyalty… " They further claim that travelers are loyal to and trust OTA platforms like Booking..com, Expedia, Airbnb, etc.

Jan 20, 2025 | hospitalitynet.org | Ira Vouk

As we gaze into the crystal ball of the hotel industry, several key trends emerge that are poised to shape the next 5-10 years.

Dec 2, 2024 | hospitalityupgrade.com | Ira Vouk

The world has changed. And the hospitality industry has drastically changed as well. We cannot carry on conducting business the same old way while making the same mistakes. We need to adapt to our new environment in order to be efficient, successful, profitable while attracting new talent. Many things that we’re doing now (the way we build our teams, the way we approach customer acquisition, the way we segment our business, the way we forecast, etc.) are done out of habit.

Jul 4, 2024 | hospitalitynet.org | Simone Puorto |Ira Vouk

During HITEC 2024, Hospitality Net's Simone Puorto sat down with Ira Vouk, a multifaceted leader in the hospitality industry, to discuss the transformative potential of artificial intelligence (AI) in hospitality. Vouk, an educator, consultant, author, and tech entrepreneur, shared her insights on AI's evolving role and its future implications for the industry. This interview is part of our HITEC 2024 series, where industry leaders share their predictions for the future of hospitality technology.

Oct 30, 2023 | hospitalitynet.org | Ira Vouk

The above diagram recently went viral on LinkedIn and I’m happy to share it with the wider audience on the most powerful industry platform. You can download a high-resolution PDF of this map here: https://iravouk.com/hoteltechmap/.