James Eisner

Sep 1, 2023 | learn.g2.com | Nupura Ughade |Anastasia Stefanuk |Lea LeBlanc |James Eisner

Long-lasting customer relationships are vital to growing any business. For software as a service (SaaS) businesses, where customers subscribe to a service for a monthly or annual fee, retaining customers takes more than just timely payment reminders and closing support tickets. It needs continual and meaningful engagement with the customers. That's why customer success is a crucial function in SaaS.  One of the best ways to capture customer data is through customer success software.

May 29, 2023 | learn.g2.com | Jagdish Purohit |Jesse Wynants |Deirdre O'Donoghue |James Eisner

In a competitive business landscape, you have to find effective strategies that give you an edge over your competitors. And that's where social proof comes into play. Social proof is the concept of relying on the actions and opinions of others to determine what is correct or appropriate in a given situation.