Lea LeBlanc

Jun 9, 2024 | learn.g2.com | Patrick Campbell |Nupura Ughade |Lea LeBlanc |Anastasia Stefanuk

Recurring revenue is the center of the subscription business universe - not just for your personal accounts on Netflix, Spotify, and Amazon but also for any software-as-a-service (SaaS). And the key metric that any subscription-based business keeps a keen eye on is monthly recurring revenue (MRR). What is monthly recurring revenue? Monthly recurring revenue, or MRR, is the predictable income a business earns each month from active subscriptions or ongoing services.

Sep 1, 2023 | learn.g2.com | Nupura Ughade |Anastasia Stefanuk |Lea LeBlanc |James Eisner

Long-lasting customer relationships are vital to growing any business. For software as a service (SaaS) businesses, where customers subscribe to a service for a monthly or annual fee, retaining customers takes more than just timely payment reminders and closing support tickets. It needs continual and meaningful engagement with the customers. That's why customer success is a crucial function in SaaS.  One of the best ways to capture customer data is through customer success software.

Jun 1, 2023 | baremetrics.com | Lea LeBlanc

As a SaaS founder, you’re well aware that churn is more than just a buzzword. After all, high churn rates directly impact revenue, growth, and the long-term success of a business. You also probably know that managing churn requires a comprehensive approach that goes beyond customer acquisition. While the significance of churn is clear, there’s a chance you’re not gathering the insights that could help you in actually reducing your churn.

May 17, 2023 | baremetrics.com | Lea LeBlanc

Without deeper insights, subscription metrics are just numbers in a spreadsheet. Insights add context, understanding, and actionable meaning to your metrics, and help you make more informed decisions that drive growth. Baremetrics is a powerful analytics platform that provides subscription-based businesses with powerful metrics and insights.

Mar 21, 2023 | baremetrics.com | Lea LeBlanc

Free trials can be a tricky thing for SaaS companies. Success depends on a lot of different factors like overhead costs, volume of users, the average length of your sales cycle, and more. While a trial pricing model might seem like a great way to attract new users, how do you really know your trial is working if you’re not tracking your trial conversion rate? That’s why subscription reporting is a critical way to get the insights you need to achieve better results from your free trials.