Nupura Ughade

Jun 9, 2024 | learn.g2.com | Patrick Campbell |Nupura Ughade |Lea LeBlanc |Anastasia Stefanuk

Recurring revenue is the center of the subscription business universe - not just for your personal accounts on Netflix, Spotify, and Amazon but also for any software-as-a-service (SaaS). And the key metric that any subscription-based business keeps a keen eye on is monthly recurring revenue (MRR). What is monthly recurring revenue? Monthly recurring revenue, or MRR, is the predictable income a business earns each month from active subscriptions or ongoing services.

May 23, 2024 | learn.g2.com | Daniella Alscher |Nupura Ughade

The first page of the marketing bible reads: “Measure your KPIs.”Every marketer knows that tracking marketing KPIs is an essential part of determining success. Are your team’s actions helping you progress towards goals in a timely manner? KPIs are the best way to understand where your team’s time and money are going and whether or not those places are worthwhile. While marketing analytics software can help measure these KPIs, determining which ones to report can be difficult.

Sep 5, 2023 | learn.g2.com | Nupura Ughade

Nupura Ughade is a SaaS enthusiast and content marketer at Chargebee. In her free time, she can be found painting or reading in a nook. Guest Post 10 Customer Success Metrics SaaS Businesses Should Track Long-lasting customer relationships are vital to growing any business. Marketing How to Choose a Subscription Business Model for Your Company Most people have had library and cable TV subscriptions for as long as they can remember.

Sep 1, 2023 | learn.g2.com | Nupura Ughade |Anastasia Stefanuk |Lea LeBlanc |James Eisner

Long-lasting customer relationships are vital to growing any business. For software as a service (SaaS) businesses, where customers subscribe to a service for a monthly or annual fee, retaining customers takes more than just timely payment reminders and closing support tickets. It needs continual and meaningful engagement with the customers. That's why customer success is a crucial function in SaaS.  One of the best ways to capture customer data is through customer success software.