Jasmine Sheena, Marketing Brew Journalist Profile

Articles

David Droga to step down as CEO of Accenture Song

1 week ago | marketingbrew.com | Jasmine Sheena

A Madison Avenue heavyweight is about to hang up his hat. Accenture Song CEO David Droga is leaving the role on Sept. 1, when he will become vice chair at Accenture, the company announced today. In an interview with the Wall Street Journal, Droga attributed his exit to wanting to focus on his foundation and other companies he is involved in, as well as wanting to take a break. He will be replaced by Ndidi Oteh, who currently serves as head of Americas at Accenture Song.
Our biggest takeaways from this year’s upfronts

2 weeks ago | marketingbrew.com | Jasmine Sheena

Live musical numbers, a Steve Aoki DJ set, and jokes about the nearly 50-year age gap between University of North Carolina at Chapel Hill head football coach Bill Belichick and his girlfriend Jordon Hudson. The 2025 upfronts season really had it all. This year, there was also plenty of uncertainty.
This year’s best jokes from the upfronts

2 weeks ago | marketingbrew.com | Alyssa Meyers |Jasmine Sheena |Kelsey Sutton

What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast the industry you’ve dedicated your life to? At this year’s upfronts presentations, the comedians tapped to impress advertisers didn’t hold back. Seth MacFarlane kicked off the week with a musical number at NBCUniversal, Jamie Foxx cracked jokes hosting Fox’s upfront, and late-night show hosts like Seth Meyers and Jimmy Kimmel delivered onstage stand-up sets.
Inside Spotify’s evolving ads strategy

2 weeks ago | marketingbrew.com | Jasmine Sheena

Did you know that Spotify has a head of dance and electronic development? Her name is Ronny Ho, and her team decides what electronic music makes it to Spotify’s in-house curated playlists. At Spotify’s second annual Sparks event in New York last week, Ho and other execs talked about how they find topical music to populate Spotify’s biggest playlists.
Meta touts creator partnerships, video, and livestreaming options at NewFronts

4 weeks ago | marketingbrew.com | Jasmine Sheena

At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated in an onstage game show hosted by comedian Roy Wood Jr.The stunt was an apt representation of how Meta wants to position itself as a centralized hub for the creator economy.
This upfronts season, NBCU is focused on making ‘existing media work harder’

4 weeks ago | marketingbrew.com | Jasmine Sheena

Upfronts season is officially upon us, and on Monday, NBCU talent and execs are slated to kick off the week by taking the stage at Radio City Music Hall to make their official pitch to advertisers. And while a cloud of economic uncertainty looms over NewFronts and upfronts this year, it’s nothing the industry hasn’t seen before. “We’ve navigated uncertainty before,” Gina Reduto, NBCU’s EVP of strategy, told Marketing Brew. “We’ve endured recessions.
Roku leans on ad-tech investments to navigate rocky economic climate

4 weeks ago | marketingbrew.com | Jasmine Sheena

Roku is no Netflix, but it’s no underdog either. The streamer and smart-TV company posted $881 million in revenue in Q1, a 17% YoY increase, according to the company’s most recent quarterly earnings, and its video advertising revenue has grown faster than overall platform revenue. As the company looks to keep scaling, it has been building up its ad-tech offerings.
Ahead of upfronts, streamers are sprucing up their shoppable ads offerings

1 month ago | marketingbrew.com | Jasmine Sheena

Tariffs are driving up the prices on various goods, but for now, consumers still seem to (mostly) be shopping—and this upfronts season, streamers are hoping brands will keep selling to them through their increasingly sophisticated shoppable ads products. The opportunity for brands is growing: The average US consumer shells out a cool $290 per year on items they saw while watching TV, according to a September 2024 report from Emarketer and shoppable retail media platform Shopsense AI.
For the shopping tool Phia, its founders’ stories are central to its promotion

1 month ago | marketingbrew.com | Jasmine Sheena

With tariffs expected to make the prices of some new clothing and handbags skyrocket, many consumers may be opting to shop secondhand instead. That could help one new resale shopping tool take off. Phia is an online shopping tool co-founded by Phoebe Gates, the youngest daughter of Bill Gates, and Sophia Kianni, who roomed with Gates while they both attended Stanford.
‘Monitor and prepare mode’: Ad agencies are counseling brands through tariff uncertainty

1 month ago | marketingbrew.com | Jasmine Sheena

Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard at work trying to keep clients on track. As tariff rates and regulations seem to change nearly by the minute, and as the economic picture becomes increasingly hazy, agency executives say they are working on pivoting marketing for clients of various verticals that are facing economic pressure.