Jasmine Sheena, Marketing Brew Journalist Profile

Articles

Advertisers are still knocking on Netflix’s door, co-CEO says

6 days ago | marketingbrew.com | Jasmine Sheena

Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon. But not at Netflix—yet. “We aren’t currently seeing any signs of softness from our direct interactions with [ad] buyers,” co-CEO Greg Peters told investors Thursday during the company’s quarterly earnings call.
Agencies are quietly backing away from DEI initiatives

6 days ago | marketingbrew.com | Jasmine Sheena

As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have quietly dialed back some of their DEI pledges. In recent months, both WPP and IPG have removed language on their websites emphasizing diversity, according to website captures from the Wayback Machine reviewed by Marketing Brew.
For brands, getting name-dropped in a hit TV show can be a lucky break. Or not

1 week ago | marketingbrew.com | Jasmine Sheena

The inaugural episode of the new Apple TV+ series The Studio starts with frazzled movie studio exec Matt Remick, played by Seth Rogen, receiving an assignment for an unusual project. His boss (played by Bryan Cranston), enamored with the success of movies like Barbie, has asked him to make a movie about Kool-Aid. Kool-Aid was not directly involved in the development of The Studio, but in the first two episodes of the season, the brand has played a big role.
Takeaways from Marketing Brew’s Sports Marketing Playbook

1 week ago | marketingbrew.com | Jasmine Sheena

Execs from State Farm, Apple, and more convened in New York to talk fan engagement and athlete-led storytelling.
Who’s trying to buy TikTok’s US business?

2 weeks ago | marketingbrew.com | Jasmine Sheena

Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down a deadline to either sell TikTok’s US operations to an American company or be banned.
Spotify touts GenAI ads and its ad exchange at first upfronts-style presentation

2 weeks ago | marketingbrew.com | Jasmine Sheena

Fresh off its first full year of profitability, Spotify is aggressively courting advertisers. At the first Spotify Advance presentation in New York on Wednesday, Spotify’s version of an upfronts presentation, the audio streaming giant announced several new offerings aimed at increasing advertising investment, including a broader rollout of its ad exchange, new AI tools, and new tech capabilities.
How Google is selling agencies and marketers on GenAI

4 weeks ago | marketingbrew.com | Jasmine Sheena

Google isn’t just trying to get consumers to use generative AI when they’re searching for answers, shopping online, or using their Pixel devices. The tech giant is courting agencies by encouraging them to use AI when creating ads.
Consumers paying for streaming aren’t expecting ad breaks: report

1 month ago | marketingbrew.com | Jasmine Sheena

Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions. Nearly 80% of consumers “expect to see no ads at all” if they’re paying for a streaming service, according to new research from free streaming service Tubi and The Harris Poll. Around the same percentage of consumers said they were okay with watching ads in order to watch programming for free.
The hottest growing real estate is in the back of your Uber

1 month ago | marketingbrew.com | Jasmine Sheena

When T-Mobile spent about $600 million to acquire the digital out-of-home (DOOH) company Vistar Media in January, it locked down a network of more than 1.1 million digital screens in 30+ countries. A small but intriguing part of that count are the more than 130,000 screens situated in the backs of taxis and rideshare vehicles. The acquisition is the latest expansion for T-Mobile in the rideshare advertising arena.
Comcast is looking to win Hispanic viewers with Now TV Latino

1 month ago | marketingbrew.com | Jasmine Sheena

Comcast’s StreamSaver bundle, which includes Apple TV+, Netflix, and Peacock, got lots of attention when it debuted last year. But it’s not the only bundled package the company has recently rolled out. Now TV Latino is a Comcast streaming package that includes more than 25 Spanish-language streaming and FAST channels like Sony Cine and Estrella News as well as Peacock Premium for $10/month—subscribers must be Comcast’s Xfinity internet customers in order to subscribe to the bundle.