Kelsey Sutton

New York

editor + covering TV @marketingbrew @morningbrew | member @OfficialTCA | priors: adweek, mic, politico, capital new york (rip) | https://t.co/MW8qmdVXRt

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Articles

Coworking with Hamid Saify

3 weeks ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Hamid Saify is CMO of the energy-drink brand Lucky Energy. He previously worked at Liquid Death, and he has worked at agencies like Doner and Deutsch. Favorite project you’ve worked on?
Coworking with Amy Tunick

1 month ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Amy Tunick is CMO of cinema advertising platform National CineMedia. Previously, she worked at companies including Grey Group, WarnerMedia, and WWE. Favorite project you’ve worked on? My favorite project was for Hulu in 2019 when I worked at CNN.
This year’s best jokes from the upfronts

1 month ago | marketingbrew.com | Alyssa Meyers |Jasmine Sheena |Kelsey Sutton

What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast the industry you’ve dedicated your life to? At this year’s upfronts presentations, the comedians tapped to impress advertisers didn’t hold back. Seth MacFarlane kicked off the week with a musical number at NBCUniversal, Jamie Foxx cracked jokes hosting Fox’s upfront, and late-night show hosts like Seth Meyers and Jimmy Kimmel delivered onstage stand-up sets.
Coworking with Brandon Mikolaski

1 month ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. How would you describe your job to someone who doesn't work in marketing? I feel like Tom Hanks in Big sometimes. This is the job I imagined advertising would be like when I was a kid.
Netflix touts 94 million monthly active users on its ads tier

1 month ago | marketingbrew.com | Kelsey Sutton

Netflix’s message to advertisers this week was simple: we’re getting there. At the company’s third upfront presentation to advertisers Wednesday, execs highlighted the growth of its ad-supported tier, touted new programming, including live competition series and sports—with plenty of celebrity appearances, and a performance from the Dallas Cowboys cheerleaders, who are the subject of a new docuseries.
Coworking with Katy Kelley

1 month ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Katy Kelley is SVP, marketing and brand, at Codeword. She’s also worked in senior roles at Ruder Finn, Cohn & Wolfe, and Carrot Creative. How would you describe your job to someone who doesn’t work in marketing? I’ve always said that my job as a marketer is to know what to say, how to say it, and who needs to hear it to make things happen.
Google kicks off NewFronts with all things AI, retail media

1 month ago | marketingbrew.com | Kelsey Sutton

To kick off NewFronts week, Google’s VP of agency, platforms, and client solutions, Kristen O’Hara, started off with a question that she was first to admit was a softball. “In one sentence, could you each tell me your favorite use of AI?” she asked a panel featuring an agency exec, consultant, and creator during a breakfast panel Monday morning.
Coworking with Michael Della Penna

2 months ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Michael Della Penna is chief strategy officer at InMarket, a marketing and measurement company. He was previously chief revenue and growth officer at the consumer insights company Cuebiq.
Coworking with Audrey Melofchik

2 months ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Audrey Melofchik is global chief brand experience officer at VML. She’s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of DDB NY, global client lead at BBDO, and chief client officer at Organic. Favorite project you’ve worked on?
Coworking with Dirk Poschenrieder

2 months ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Dirk Poschenrieder is managing director, Havas Life Düsseldorf. He has spent more than 20 years in the marketing and communications business, working for companies including Deutsche Post DHL, Sony, Johnson & Johnson, and Publicis Groupe’s Razorfish Health. How would you describe your job to someone who doesn’t work in marketing?