Kelsey Sutton

New York

editor + covering TV @marketingbrew @morningbrew | member @OfficialTCA | priors: adweek, mic, politico, capital new york (rip) | https://t.co/MW8qmdVXRt

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Articles

Coworking with Michael Della Penna

2 days ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Michael Della Penna is chief strategy officer at InMarket, a marketing and measurement company. He was previously chief revenue and growth officer at the consumer insights company Cuebiq.
Coworking with Audrey Melofchik

1 week ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Audrey Melofchik is global chief brand experience officer at VML. She’s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of DDB NY, global client lead at BBDO, and chief client officer at Organic. Favorite project you’ve worked on?
Coworking with Dirk Poschenrieder

2 weeks ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Dirk Poschenrieder is managing director, Havas Life Düsseldorf. He has spent more than 20 years in the marketing and communications business, working for companies including Deutsche Post DHL, Sony, Johnson & Johnson, and Publicis Groupe’s Razorfish Health. How would you describe your job to someone who doesn’t work in marketing?
Coworking with Nicholas Love

1 month ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Nicholas Love is CEO of the brand agency Kulur Group. He’s also worked at Hotwire and G&S Business Communications, and he is an adjunct professor at Grambling State University. Favorite project you’ve worked on: One of my favorite projects was a webinar we hosted at Kulur Group on what brands and marketers could learn from rap battles.
Coworking with Rob Wilk

1 month ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Rob Wilk is the chief revenue officer of Yahoo. He’s spent nearly three decades in advertising and media and has worked at companies including Snap, Microsoft, and Foursquare. Favorite project you've worked on? Right now, it’s Yahoo’s overall transformation.
Coworking with Scott Thaler

1 month ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Scott Thaler is CMO of the marketing agency Gravity Global. He has previously been CMO of 9thWonder Agency and Mattress Firm. Favorite project you’ve worked on? When I served as CMO of Mattress Firm, we aimed to garner awareness and consideration of the brand in an unexpected way.
All things AI with Alexia Adana

2 months ago | marketingbrew.com | Kelsey Sutton

Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s joining Marketing Brew next week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy. Ahead of the event, we had Adana tell us a little bit about how she is using AI, and what her thoughts are on the tech’s possibilities. How are you and your teams using AI today?
Coworking with Jeaneen Andrews-Feldman

Jan 13, 2025 | marketingbrew.com | Kelsey Sutton

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Jeaneen Andrews-Feldman is chief marketing officer of ad-tech platform Simpli.fi.
할리우드 광고주들도 구글·유튜브에 관심

Apr 30, 2024 | fortunekorea.co.kr | Kelsey Sutton

과거 구글의 뉴프론츠(NewFronts) 행사는 크리에이터 중심으로 진행됐지만, 올해는 할리우드를 향한 광고주의 관심을 모았다. 인터랙티브 광고 협회(IAB)의 뉴프론츠 주간 첫날, 구글은 NBC유니버설(NBCUniversal), 워너브라더스 디스커버리(Warner Bros. Discovery), 파라마운트(Paramount) 같은 주요 엔터테인먼트 회사 임원들과 함께 무대에 서면서 효율적인 광고 구매 과정에 집중한 모습을 보였다. 이들은 광고 및 동영상 플랫폼인 디스플레이 앤 비디오 360(DV360)을 통하여 AI 기능을 강조했다. 구글은 월트 디즈니 컴퍼니(Disney)와 협력하여 광고주가 DV360을 통해 디즈니 스트리밍 광고 자리에 접근할 수 있는 방법을 마련 중이다. 이는 디즈니의 실시간 광고 거래소 DRAX와의 연동을 통해 가능하다고 크리스틴 오하라(Kristen O’Hara)가 발표했다.
Marketing Brew

Aug 31, 2023 | marketingbrew.com | Katie Hicks |Jasmine Sheena |Kelsey Sutton

There are a lot of bad marketing tips out there. These aren't those. Gen Z: A junior creative at Ogilvy UK explained why "Gen Z stereotypes aren't working."Draw the line: Why burnout is rising among social media managers and what brands can do to address it. Beach bum: Digiday editors broke down this summer's biggest trends.