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1 week ago | 
marketingweek.com | Jasper Baumann
As LVMH posts another sales decline, its CFO says the luxury business will continue to invest in brand so it emerges stronger when demand returns. By Jasper Baumann 15 Apr 2025 2:39 pm Luxury giant LVMH has underlined the importance of continuing to invest in brand and not using price as a growth driver as it records a 3% decline in first-quarter sales.
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1 week ago | 
marketingweek.com | Jasper Baumann |Niamh Carroll |Molly Innes |Charlotte Rogers
With a marketing career that spans gaming, digital media and consumer goods, automotive was not top of the list for Louise French when she began looking for a new role. But when the opportunity came up to lead marketing in Europe for Volvo Cars, it was an opportunity she couldn’t pass up. “If you had told me 18 months ago that I was going to work in automotive, I possibly wouldn’t have believed you,” she tells Marketing Week.
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1 week ago | 
marketingweek.com | Jasper Baumann
The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use of influencers means it is now engaging younger travellers.
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2 weeks ago | 
marketingweek.com | Jasper Baumann
Marketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to grow, it is still falling short of the 28% mandate set by the government for 2025.
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2 weeks ago | 
marketingweek.com | Jasper Baumann
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Jaguar’s managing director defending its rebrand to Nokia’s lack of familiarity, it’s been a busy week. Here is my take.
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2 weeks ago | 
marketingweek.com | Jasper Baumann
B2B customers ‘don’t want boring’: Why Wise rebranded its business arm Wise currently moves about 5% of the world’s money that goes across borders, but the business sees a big opportunity for growth by targeting large enterprises with its B2B arm. Global banking platform Wise has grown steadily in recent years, and it is now turning attention to its B2B arm as it looks to realise its next stage of growth.
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3 weeks ago | 
marketingweek.com | Jasper Baumann |Richard Shotton
There is a clear opportunity for brands to help redefine masculinity but a single campaign won’t cut it. It must come from a deeper, collective effort across everything from the stories they tell and the behaviours they normalise to the identities they promote.
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3 weeks ago | 
marketingweek.com | Lisha Perez |Jasper Baumann |Josh Stephenson
Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is usually right. When you spend your budget in the wrong places, your campaigns won’t deliver results. As part of LinkedIn’s B2B Institute, a marketing effectiveness think tank, I’ve seen the evidence.
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3 weeks ago | 
marketingweek.com | Jasper Baumann |Josh Stephenson
It was necessary to rebrand and Jaguar was “absolutely committed to the big leap” it needed to take, according to managing director Rawdon Glover. Speaking at Advertising Week Europe today (2 April), Glover said the luxury car marque “could never have” expected the scale of response it received upon launching its new visual identity, campaign and logo in November last year. “You’ve got to remember that for Jaguar, we were a brand that was largely becoming less and less relevant in today’s society.
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3 weeks ago | 
marketingweek.com | Niamh Carroll |Jasper Baumann |Josh Stephenson
Burger King’s CMO anticipates the brand’s “creative bravery” and challenger mentality may help the chain mitigate the impact of incoming legislation around advertising fast food. New rules are set to come into effect in October, which will restrict the ability of ‘less healthy’ food and drink brands to advertise on television and online. There is still a lack of clarity about what this will mean in practice.
