Jesper Norgaard

Oct 14, 2024 | creative.salon | Jesper Norgaard

Ahoy, there’s a problem on the good ship we all call 'advertising!' As expressed in numerous CMO surveys, clients are desperately looking for partners who will help them uncover new opportunities, create culture and drive growth. And yet, Strategy - the department that’s arguably best suited to meet this need - tends to be under-funded in most agencies, leading to strategists being stretched thin across more accounts than ever before.

Oct 19, 2023 | mediacatmagazine.co.uk | Sarah Levitt |Jesper Norgaard

International creative agency Jung von Matt is expanding with the launch of a London office and a UK team. Jung von Matt London will open its doors with founding client Vauxhall/Opel, for which it has created a campaign for the Corsa, set to launch later this month. Led by Managing Director Rob Conibear together with Executive Creative Directors Charlie Hurst and Marcos Gemal, the independent agency will be based out of an office in Shoreditch set to open in November.

Jun 6, 2023 | mediacatmagazine.co.uk | David Wethey |Giles Lury |Sam Collenette |Jesper Norgaard

I have chosen two extraordinary books (Fingerprints of the Gods and 1421) and two epic stories (Dublin and The Pillars of the Earth). All are faction. Both Fingerprints and 1421 have seriously annoyed rational academics, which is silly given that neither Graham Hancock nor Gavin Menzies claimed authenticity for every detail in their books. Both Dublin and Pillars form part of series from extremely prolific and accomplished authors.

May 22, 2023 | mediacatmagazine.co.uk | Jesper Norgaard |Andrea Buzzi |Mike Piggott |Becks Collins

When I was asked to write about my four favourite books, I thought it would be an easy exercise. I was wrong! As I stood in front of my bookcase, I realised that I have read a great deal of fantastic books over the years, making it rather difficult to settle on four. I decided to go with four books that made my eyes light up as they brought back a tsunami of great memories. I hope you’ll enjoy them as much as I did.

Apr 24, 2023 | mediacatmagazine.co.uk | Dave Dye |Gigi Rice |Jesper Norgaard |Becca Shanks

Being a creative is a weird job. You can’t just write a list of tasks at the beginning of the day and tick them off at the end of the day. Some days you achieve absolutely nothing, others, ideas come out like a fire hose. And you can’t predict or plan for either. In Hey Whipple, Squeeze This Luke Sullivan gave this advice: ‘Never walk away from a hot keyboard. When ideas finally start coming, stay on it. Don’t break for lunch. Don’t put it off till Monday.