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Nov 29, 2024 | 
dialoguereview.com | Giles Lury
To get ahead, don’t obsess about the four Ps or the latest faddish concepts. Instead, focus on these four CsHaving worked in marketing for quite a few years, I have frequently been asked how you ensure a long and successful career. My answer isn’t to focus on the tools and techniques, old or new. I don’t talk about the four Ps, or making sure you understand the difference between positioning and a proposition, or knowing what semiotics are.
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Nov 7, 2024 | 
mediacatmagazine.co.uk | Eaon Pritchard |Josh McLoughlin |Josh Mcloughlin |Olivia Wedderburn |Giles Lury
I occasionally jest with non-advertising friends who complain about ‘surveillance’ marketing and suchlike; that if they want to avoid being targeted online, forget about adblockers, anti-tracking or VPNs. The one weird trick for invisibility is to set the birth year on your profiles to somewhere between 1965 and 1975, and no advertiser will pay any attention to you.
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Jun 10, 2024 | 
mediacatmagazine.co.uk | Toby Beresford |Giles Lury |Joel Stein |Grace Gollasch
With a UK election around the corner and a US one hot on its heels, it is not surprising that politics, and those that help us navigate it, is back on our minds. Two publications recently power listed the top ‘spinfluencers’ on both sides of the pond: a Cavendish report and an article in The New Republic. The UK list is topped by Laura Kuenssberg and Owen Jones, two journalists for the venerable Beeb and The Guardian, respectively.
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Jun 10, 2024 | 
mediacatmagazine.co.uk | Giles Lury |Grace Gollasch |Natasha Randhawa |Anton Jerges
Only 46% of Americans aged 18-29 voted in their last election. In the UK it was hardly better, at 50%. These figures compare with the overall turnout in the low 60s in the US and high 60s for Britain. Famously in Britain, it is claimed how, if more younger people had voted, then the Brexit vote may have been to remain.
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May 17, 2024 | 
mediacatmagazine.co.uk | Melissa Smith |Natasha Randhawa |Giles Lury
The Creative Effectiveness Platform System1 has launched a new platform to help brands assess the commercial potential of their ideas. Named ‘Test Your Innovation’, this platform can predict the success of new logos, taglines, products and more. In this way, it can help brands save money, time, and effort, showing them what ideas are worth the investment. To predict success, Test Your Innovation integrates three core measures:Emotional Pull: How does the idea make people feel?
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May 13, 2024 | 
mediacatmagazine.co.uk | Matt Bennett |Olivia Wedderburn |Giles Lury |Sam Collenette
Stop me if you’ve heard this one before. A brand has a message wrapped in its big ad. It’s about hope or being together. It’s powerful and strives to bring a tear to the eye. It makes you think. It’s worthy and has purpose. And it’s dull. F*cking dull. An example? Gillette’s latest effort is the bland leading the bland. It looks like a collection of boring stock videos to a pretty meh soundtrack.
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May 1, 2024 | 
mediacatmagazine.co.uk | Giles Lury |Gemma Jones |Chris Bailey |David Wethey
As a lover of a good story, and a marketer and innovator, Hit Makers: How Things Become Popular was always likely to be a book I would enjoy. And enjoy it I did. While its focus is on a wide range of cultural and artistic ‘hits’ from music, movies, television, books, games and apps, one of the things I really liked was how often the stories had a ‘moral’, a ‘rule’ or ‘principle’.
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Feb 29, 2024 | 
mediacatmagazine.co.uk | Giles Lury |Richard Shotton |Chris Kenji Beer |Simran Gill
If you have ever seen Singin’ in the Rain (1952) you’ll probably remember Donald O’Connor’s wonderful comic rendition of ‘Make ‘em laugh’. Rumour has it that it was so strenuous that the still young but chain-smoking O’Connor spent the two days after filming in bed, recovering. I would like to take the song title and add it to the lexicon of famous adages: like ‘Sex Sells’ and ‘Celebrity Sells’.
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Feb 20, 2024 | 
dialoguereview.com | Giles Lury
Do brands have a future – or are we returning to a more product-centric world? When you have been in the marketing business as long as I have, you realize that there’s some truth in the old adage that what goes around comes around. I’ve watched companies centralize their marketing before returning to a more localized approach, and seen some yo-yo between the two.
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Feb 15, 2024 | 
mediacatmagazine.co.uk | Dani Valkova |Hannah Hayes-Westall |Giles Lury
With the Mayor of London’s tweet this morning that, for the first time ever, the six Overground lines are getting a name and colour; we decided to ask some marketers what they thought about Transport for London’s branding exercise. Are these historically inspired names a good idea? NEW: For the first time ever, our six London Overground lines are each getting a new name and colour.
