Jess Zafarris

4 weeks ago | prdaily.com | Jess Zafarris

For nearly a decade, WeRateDogs has served as a haven of wholesome social media distraction, pairing charming photos with even more charming captions and somehow making “12/10 would pet” a legitimate part of our online vocabulary.

1 month ago | prdaily.com | Jess Zafarris

“Research is formalized curiosity. It is poking and prying with a purpose. It is a seeking that he who wishes may know the cosmic secrets of the world and they that dwell therein.” — Zora Neal Hurston, Dust Tracks on a Road (1942)AI can summarize a 50-page whitepaper in seconds.

1 month ago | dailyprbrief.com | Jess Zafarris |Allison Carter |Sean Devlin |Casey Weldon

Read some of today's best PR and Comms industry news clips:How WeRateDogs became the internet's most wholesome powerhouse (PR Daily - March 5, 2025)What Ragan's 2025 Top Women in Communications Hall of Fame winners all have in common (PR Daily - March 5, 2025)Leveraging GenAI For Public Relations Purposes? Avoid These Common Mistakes (Forbes - March 4, 2025)Growth at all costs is destroying the internet.

1 month ago | prdaily.com | Jess Zafarris

Social media can be a relentless, chaotic heckhole. (That’s a technical term.) But for nearly a decade, one account has stood as a rare beacon of joy: WeRateDogs. What started in 2015 as a simple idea — rate dogs, but always highly — has evolved into a full-fledged brand, a force for animal welfare and proof that the internet does occasionally get something right.

2 months ago | prdaily.com | Jess Zafarris

Taco Bell’s PR team has a fan-forward game plan for the Super Bowl: Ditch the A-list endorsements (well, mostly, anyway), sideline the over-the-top special effects, and let its biggest hype squad — its customers — take center stage. The brand installed special cameras in its drive-thru lines, then invited customers to show off their late-night drive-thru energy for a chance to appear in its 2025 Super Bowl commercial.