Articles
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1 week ago |
digiday.com | Jessica Davies
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking. Yes, really.
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1 week ago |
digiday.com | Jessica Davies
As publishers face shrinking open web opportunities, The Guardian is unifying its programmatic advertising operations to capitalize on curation and offer global buyers scale with simplicity. The publisher announced last week that it has unified its programmatic advertising teams and operations across the U.S., U.K. and Australia — a move designed to streamline global ad buying and improve internal workflows.
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3 weeks ago |
digiday.com | Jessica Davies
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old sound new, whether it’s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop — a term that seems to have gradually gained traction among media and marketing professionals over the last six months/year.
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3 weeks ago |
digimarcon.com | Jessica Davies
By Jessica Davies In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old sound new, whether it’s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop — a term that seems to have gradually gained traction among media and marketing professionals over the last six months/year.
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1 month ago |
digiday.com | Jessica Davies
AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify, which has been tracking the activity since January.
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