Joe Kevens

Dec 10, 2023 | learn.g2.com | Joe Kevens

Joe Kevens is the Founder of B2B SaaS Reviews, a media site that covers the online reviews space. He’s also the Director of Demand Generation at PartnerStack. Previously, he’s been in marketing and sales roles at LevelJump (acquired by Salesforce), Influitive, and Eloqua (acquired by Oracle). Joe, his wife, and their daughter live in Toronto, Ontario, Canada.

Dec 6, 2023 | learn.g2.com | Mary Clare Novak |Sara Rossio |Rachel Gianfredi |Joe Kevens

It's no secret that customer reviews are an essential part of the purchasing process for software buyers. In our current digital age, where instant gratification and convenience reign supreme, online reviews provide buyers with the trusted voice of the customer in a matter of seconds. But just how important are they when making purchasing decisions? To answer this question, we at B2B SaaS Reviews conducted two surveys – one for B2B software buyers and one for B2C customers.