Jordan Wiklund

Saint Paul

Acquiring Editor at The Quarto Group

Writer. Editor. Father. Curler. Find work @pank, @fourthgenre, @Brevitymag, and elsewhere. Acquiring editor at Quarto.

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Articles

Has Mexican Food Become America's Cuisine?

Aug 1, 2024 | foodinstitute.com | Paola Garcia |Paola García |Jordan Wiklund

Home>LatamHas Mexican Food Become America’s Cuisine? Few can pass up a good taco, salsa, or burrito. That same extends to a cool margarita, a cinnamon churro, or a perfectly grilled arepa.
Game the System: Gamification in Grocery & Retail

Jul 24, 2024 | foodinstitute.com | Brian Choi |Jordan Wiklund

Home>Food RetailGame the System: Gamification in Grocery & Retail Most brands and services have companion apps for mobile devices. These apps auto-update, often know where you are, and are poised to sync email and seasonal offers with pop-up notifications, pinging and dinging away.
No Market? No Problem, for Innovative Beverage Brands

Jul 18, 2024 | foodinstitute.com | Chris Shadle |Jordan Wiklund

Home>FocusNo Market? No Problem, for Innovative Beverage Brands In the new-look world of beverages (alcoholic; non-alcoholic; functional; restorative; hybrid; etc.), the right product at the right time can ignite a sector or, in some cases, create one. That’s what happened with Kyle Cooke’s Loverboy and David Bee’s Hive₂O.
Chilling Out: Hot Sales for Cold Drinks

Jul 11, 2024 | foodinstitute.com | Chris Shadle |Jordan Wiklund

Home>Food RetailChilling Out: Hot Sales for Cold Drinks With summer solidly here, a recent trend in coffee may leave many caffeine junkies wondering what happened to a classic cup of joe. In April, Restaurant Business reported that Starbucks now gets most of its daily sales not from a steaming cup of morning dark roast, but from drinks best enjoyed cold.
‘Audience Optimizer’ Tool Designed to Revolutionize Retail Ads

Jul 10, 2024 | foodinstitute.com | Grace Garwood |Jordan Wiklund

In the ever-arduous battle to entice consumers into stores and increase foot traffic and sales, Swiftly has announced its new Audience Optimizer to revolutionize retail ads for grocers and retailers. The Audience Optimizer is intended to bring print circulars into the digital age, replacing static ads with targeted and personalized ones.
5 Emerging Paris Food Trends Ahead of the 2024 Olympics

Jul 5, 2024 | foodinstitute.com | Jordan Wiklund |Alice Johnston

Home>Food Manufacturing5 Emerging Paris Food Trends Ahead of the 2024 Olympics PARIS – July 6, 2024. As Paris prepares for the Olympics, this global icon of culinary tradition is embracing newness and change. As the Ville Lumière (The City of Light) prepares to host around 10,500 athletes and approximately 15 million tourists for the Summer Olympics, the Parisian food scene is adapting and growing in once unthinkable ways.
Investors Fear Kroger Is Returning To The Old Normal

Jul 3, 2024 | foodinstitute.com | Jordan Wiklund |Vince Martin

Home>FoodserviceInvestors Fear Kroger Is Returning To The Old Normal When it comes to the grocery sector, the stock market’s message is straightforward and perhaps not terribly surprising: Natural food is hot, Walmart looks unstoppable, independent grocers face challenges, and for Kroger…well, for Kroger the market isn’t quite sure. Kroger stock has performed well in 2024, rising 9% so far this year.
Investors Fear Kroger Is Returning To The Old Normal

Jul 3, 2024 | foodinstitute.com | Jordan Wiklund |Vince Martin

Home>Food RetailInvestors Fear Kroger Is Returning To The Old Normal When it comes to the grocery sector, the stock market’s message is straightforward and perhaps not terribly surprising: Natural food is hot, Walmart looks unstoppable, independent grocers face challenges, and for Kroger…well, for Kroger the market isn’t quite sure. Kroger stock has performed well in 2024, rising 9% so far this year.
Opinion: Here’s Why I Haven’t Given up on AI in Drive-Thrus - The Food Institute

Jul 1, 2024 | foodinstitute.com | Jordan Wiklund

The notion of using AI in drive-thrus is still a good idea – it just doesn’t work as advertised yet. Perhaps version 2.0 can fix that.
Buc-ee’s – Not Your Father’s Fuel Stop - The Food Institute

Jun 28, 2024 | foodinstitute.com | Jordan Wiklund |Marcy Kreiter

Home>InnovationBuc-ee’s – Not Your Father’s Fuel Stop If you don’t think a gas station/convenience store can be a destination in and of itself, think again: Buc-ee’s has redefined the sector, experts told The Food Institute, boasting the cleanest restrooms, a wide array of private-label merchandise, and a spacious atmosphere of 75,000 square feet at its newest travel center in Luling, Texas. “When you walk in, you feel good.