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6 days ago | 
performancemarketingworld.com | Joseph Arthur
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1 week ago | 
campaignindia.in | Joseph Arthur
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1 week ago | 
campaignasia.com | Joseph Arthur
Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased performance by finding more relevant and high-performing search queries and automatically adapting campaign creative. The one-click feature suite is rolling out to advertisers globally in beta later this month. According to Google, advertisers that activate AI Max in search campaigns will typically see 14% more conversions or conversion value at a similar CPA/ROAS.
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1 week ago | 
performancemarketingworld.com | Joseph Arthur
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2 weeks ago | 
performancemarketingworld.com | Joseph Arthur
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3 weeks ago | 
campaignasia.com | Joseph Arthur
Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper. Despite podcasting becoming a billion-dollar industry, adspend in the channel is stubbornly low, particularly in Europe.
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3 weeks ago | 
performancemarketingworld.com | Joseph Arthur
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3 weeks ago | 
campaignindia.in | Joseph Arthur
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo. The latest ad films and campaigns from brands like Aakash Educational Services, Dell Technologies, and more, in our weekly roundup. How Asia is redefining football fandom for the ...
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4 weeks ago | 
campaignlive.com | Joseph Arthur
Global adspend on news brands is expected to fall to $32.3bn in 2025, according to WARC’s latest Global Advertising Trends report, which would be indicative of a 33.1% decrease from 2019. The outlook for 2026 is spending will remain flat, with WARC positing that the advertising industry has a breaking news problem, driven by today’s abundance of hard news stories – from trade wars to armed conflicts – drawing audiences, but not ad dollars due to content safety concerns.
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4 weeks ago | 
campaignindia.in | Joseph Arthur
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025. Bats, reels, and buys: The new IPL media mix From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys. Advertising in space: One giant leap for adland?
