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1 day ago | 
campaignasia.com | Joseph Arthur
Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper. Despite podcasting becoming a billion-dollar industry, adspend in the channel is stubbornly low, particularly in Europe.
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2 days ago | 
performancemarketingworld.com | Joseph Arthur
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2 days ago | 
campaignindia.in | Joseph Arthur
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo. The latest ad films and campaigns from brands like Aakash Educational Services, Dell Technologies, and more, in our weekly roundup. How Asia is redefining football fandom for the ...
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1 week ago | 
campaignlive.com | Joseph Arthur
Global adspend on news brands is expected to fall to $32.3bn in 2025, according to WARC’s latest Global Advertising Trends report, which would be indicative of a 33.1% decrease from 2019. The outlook for 2026 is spending will remain flat, with WARC positing that the advertising industry has a breaking news problem, driven by today’s abundance of hard news stories – from trade wars to armed conflicts – drawing audiences, but not ad dollars due to content safety concerns.
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1 week ago | 
campaignindia.in | Joseph Arthur
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025. Bats, reels, and buys: The new IPL media mix From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys. Advertising in space: One giant leap for adland?
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1 week ago | 
campaignasia.com | Joseph Arthur
Global adspend on news brands is expected to fall to $32.3 billion in 2025, according to WARC’s latest Global Advertising Trends report, which would be indicative of a 33.1% decrease from 2019. The outlook for 2026 is spending will remain flat, with WARC positing that the advertising industry has a breaking news problem, driven by today’s abundance of hard news stories—from trade wars to armed conflicts—drawing audiences, but not ad dollars due to content safety concerns.
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1 week ago | 
performancemarketingworld.com | Joseph Arthur
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Read our Deep dive insights like our Playbook series and Annual Workforce Report
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2 weeks ago | 
performancemarketingworld.com | Joseph Arthur
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3 weeks ago | 
campaigncanada.ca | Joseph Arthur
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3 weeks ago | 
campaignlive.com | Joseph Arthur
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion. Social media platform X has been acquired by xAI, Elon Musk’s AI startup, in an all-stock transaction which values xAI at $80 billion and X at $33 billion. Musk said in a post on X: “xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent.
