Joseph Arthur

2 weeks ago | performancemarketingworld.com | Joseph Arthur

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3 weeks ago | dental.einnews.com | Jess Ruderman |Diana Bradley |Shauna Lewis |Joseph Arthur

SAN FRANCISCO: Insurance provider Delta Dental of California and Affiliates has named Weber Shandwick as its U.S. AOR, following a competitive review. Weber Shandwick was selected to work in 11 U.S. markets where Delta Dental of California and Affiliates operates, not limited to California, explained Jordan Rittenberry, president of Weber Shandwick West and North America practice leader for technology. Weber Shandwick will work in “a number of markets, across the U.S.,” he said.

3 weeks ago | performancemarketingworld.com | Joseph Arthur

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3 weeks ago | campaignindia.in | Joseph Arthur

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power. Affordable, not cheap: Cracking the code on value Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

3 weeks ago | campaignasia.com | Joseph Arthur

Microsoft Advertising is sunsetting its demand-side platform (DSP), Xandr Invest—also known as Microsoft Invest, formerly AppNexus—as part of a company-wide shift towards AI-powered solutions. First reported by Digiday, the closure of Xandr is expected to result in multiple layoffs within Microsoft. The DSP will reportedly be replaced by a chatbot-style ad-buying product powered by Microsoft’s generative AI solution, Copilot.