Juliet Wood

2 months ago | research-live.com | Liam Kay- McClean |Juliet Wood |Mark Thorpe |Katie McQuater

In a world where there is a greater onus on brands to speak out on and get involved in social issues, research can play a vital role in helping them to connect with diverse and marginalised groups in a more authentic way. Arguably there are few more marginalised and demonised in mainstream discourse than the trans community. In 2024, UK pharmacy staple E45 launched an advertising campaign focused on the skin changes trans people experience during the transition process.

Nov 26, 2024 | research-live.com | Katie McQuater |Juliet Wood |Tara Brooke Watkins |Andy Crysell

Words matter. Language can help people feel understood and heard, but it also has the power to alienate. Language is also ever-evolving, and ‘official’ terminology – or that favoured by stakeholders – may not actually be preferred by participants themselves. Keeping on top of best practice for inclusive research can be a challenge, and language is a key part of that.

Jun 28, 2024 | research-live.com | Juliet Wood

Hom (pictured) was previously vice-president at Kantar, spending four years in the firm’s qualitative team. Before Kantar, Hom was at Maru Group and also has led her own qualitative insights agency. In her new role, Hom will work in the tech and entertainment and life and style global practices at 2CV. James Redden, chief executive officer for Asia-Pacific and the US at 2CV, said: “We’re thrilled to welcome Maria to 2CV.