Vianca Meyer

Faro

News Writer and Content Strategy Manager at DesignRush Podcast

Content Marketing Manager @yeomessaging | Privacy Advocate | Occasional Actress

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Articles

Digital Silk Boosts ABC Senior Services' User Sessions by 118.23%

Jan 14, 2025 | designrush.com | Ilze-Mari Grundling |Vianca Meyer |Maja Skokleska |digital. Specializing

Senior care service ABC Senior Services (Always Best Care Senior Services) saw a 118.23% surge in user sessions after web design agency Digital Silk redesigned its website and deployed a new SEO strategy.
50% User Growth, 6% YoY Sales: Digital Silk’s eCommerce Formula for 2025

Jan 13, 2025 | designrush.com | Andrea Surnit |Ilze-Mari Grundling |Maja Skokleska |Vianca Meyer

The holiday shopping season is no longer just about traffic spikes — it’s about turning those clicks into meaningful, lasting engagement. With US holiday spending growing 6% year over year, Digital Silk, an award-winning, full-service web design agency, has cracked the code to not just ride the wave but dominate it. Their secret? A data-driven approach that led to a 50% surge in user engagement for key clients.
Brizy Unveils Industry’s First White Label AI Website Builder for Agencies

Jan 10, 2025 | designrush.com | Vianca Meyer |Maja Skokleska |Ilze-Mari Grundling |digital. Specializing

Multi-platform website builder Brizy recently introduced the industry's first white-label generative AI solution, enabling agencies and Software as a Service (SaaS) businesses to customize their branding and launch websites in just seconds. By reducing the complexity of website creation and enabling instant, high-quality, branded website delivery, Brizy’s platform helps businesses stay ahead in a competitive, AI-driven market.
Jesse Tyler Ferguson and Tovala Make Family Meals Look Easy in New Campaign

Jan 9, 2025 | designrush.com | Roberto Orosa |Andrea Surnit |Arman Lorenzo Burias |Vianca Meyer

Innovative meal delivery service Tovala has teamed up with Emmy-nominated actor Jesse Tyler Ferguson for a brand new campaign showcasing how the brand makes mealtime easier for anyone and everyone. The omnichannel campaign featured several short ads that emphasize how getting a high-quality, home-cooked meal on the table doesn't mean one needs to spend hours in the kitchen.
Heineken & Publicis Bring Route 0.0 Back to Toronto for Alcohol-Free Partying

Jan 9, 2025 | designrush.com | Vianca Meyer |Roberto Orosa |Andrea Surnit |Ilze-Mari Grundling

Dutch alcohol brand Heineken, in partnership with full-service communications agency Publicis Toronto, is redefining the night out with the return of its Route 0.0 streetcar activation, offering a fun, alcohol-free alternative for party-goers. For three weekends starting January 11, Toronto residents can board the branded streetcar at Richmond & Spadina and enjoy a live DJ set, free Heineken 0.0, and drop-offs at popular nightlife spots such as Queen & John and King & Portland.
$6.6 Billion Funding Round Not Enough as OpenAI Turns For-Profit

Jan 6, 2025 | designrush.com | Katherine Maclang |Andrea Surnit |Vianca Meyer |Roberto Orosa

OpenAI, the company behind ChatGPT, plans to transition to a public benefit corporation (PBC) in 2024 to raise capital for developing artificial general intelligence (AGI) while managing the growing costs of its operations. Last October, OpenAI secured $6.6 billion in funding from companies like Microsoft and Nvidia, contingent on whether the ChatGPT developer could change its corporate structure to remove a profit cap for investors within two years.
Digital Silk CEO Reveals 5 Most Effective Ways to Promote a Brand in 2025

Nov 13, 2024 | designrush.com | Vianca Meyer |Andrea Surnit |Arman Lorenzo Burias |Roberto Orosa

Have you ever heard of Tesla? Of course, you have. But have you ever seen a Tesla ad? Probably not. Despite no major ad campaigns until 2023, Tesla became the first electric vehicle company to scale successfully. How? Through a combination of media attention (Elon Musk), word-of-mouth, and a product that generated buzz on its own. The lesson here is simple: if your product isn’t worth the hype, no marketing budget can save it.
Boots Unveils Its Biggest Beauty Campaign Yet Featuring Freema Agyeman

Sep 27, 2024 | designrush.com | Vianca Meyer |Andrea Surnit |Roberto Orosa |Arman Lorenzo Burias

Boots has kicked off its largest beauty-dedicated marketing campaign to date. Under the motto “Make More Room for Beauty,” the campaign follows the successful launch of 25 new beauty brands, which the retailer introduced on its shelves over the summer. Adding to its 500-strong product line, the new lineup includes popular global brands Laneige, Prada Beauty, and Made By Mitchell, alongside homegrown brands like Floral Street and The Beauty Crop.
Vitaminwater Teams Up with Havenly for 'Paint Your Rent'

Aug 13, 2024 | designrush.com | Arman Lorenzo Burias |Roberto Orosa |Vianca Meyer

Coca-Cola brand vitaminwater is inviting home decor enthusiasts to bring color to their living spaces in an exciting new campaign. Made together with interior design firm Havenly, "Paint Your Rent" gives fans the chance to bring their decor dreams to life and have their rent paid off for an entire year. All they have to do is share their favorite vitaminwater flavor via text or visit its website and send a photo of their favorite vitaminwater flavor in a space they want to redecorate.
Blockbuster Marketing: The Bland to Binge-Worthy Strategy

Apr 19, 2024 | spotlight.designrush.com | Sumana Ganguly |Zarah Ariola |Vianca Meyer

2024 has ushered in marketing strategies that serve up a fresh cocktail of traditional methods with cutting-edge technological advances. As a result, content marketers are increasingly focusing on learning to work with new technologies, with 48% citing this as their top upskilling goal for this year. In today’s interview, seasoned marketer Tripp Underwood shares insights into the adoption of interactive, holistic, and “blockbuster” marketing techniques that are reshaping the industry.