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Kurt Klassen

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Articles

  • 1 month ago | cuinsight.com | Robert McGarvey |Sean Galli |Kurt Klassen |Casey Boggs

    Don’t tell Christine Blake her credit union is too small to play in the big leagues. She’s CEO of $350 million Cardinal Credit Union headquartered in Mentor, Ohio and Blake is acutely aware that her institution is not one of the big players in financial services.

  • Oct 9, 2024 | cuinsight.com | Kurt Klassen

    One of the biggest challenges credit union leaders face is dealing with underperforming branches. There are four keys to keep in mind that will empower you to overcome this challenge. I’ll use a specific story to illustrate and elaborate on the four keys—a recent story with Travis Credit Union. Travis Credit Union’s branch network is located in California, with the majority of branches located in the area between Sacramento and San Francisco.

  • Sep 4, 2024 | cuinsight.com | Kurt Klassen

    Technology and consumer behaviors have revolutionized everything from shopping to dating. As people redefine convenience on their own terms, they expect to easily and quickly be able to visit their local credit union branch. As a matter of fact, when it comes to picking a financial institution, the biggest deciding factor for modern consumers is branch location.

  • Aug 2, 2024 | cuinsight.com | Kurt Klassen

    When you think about designing a branch with member engagement in mind, what do you think of first? Do you think of colors and interior design elements that reinforce your brand? Or maybe you think about making sure you’re in compliance with any local CC&Rs? Those things are important, to be sure, and should be included in the branch design process. But those kinds of things aren’t the best place to start. Here are 4 things to keep in mind as you design your next branch.

  • Jun 21, 2024 | cuinsight.com | Kurt Klassen

    You’ve decided to remodel one of your branches. While the process of making that decision requires careful consideration (as we’ve discussed in both this article and this article), once you’ve decided to remodel, you’re faced with a new set of questions. In most cases, the overarching question when planning a renovation is whether the branch should remain open or closed during construction.

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