Jane Frost

2 weeks ago | research-live.com | Katie McQuater |Jane Frost |Liam Kay- McClean

Robust data is as essential to insight as fuel is to a car, and insight in turn is essential to meaningful organisational decision-making. Whether it’s a new product, a strategic turnaround or an efficiency drive, the impact of high-quality research is evident in the outcomes all around us. However, the data underpinning that insight is under threat. Issues with quality are well documented.

Jan 20, 2025 | marketingweek.com | Amrit Virdi |Grace Gollasch |Jane Frost |Helen James

For any brand, maintaining a perception of being ‘good value for money’ can be tricky, especially in the current financial climate. On a mission to promote its value, Boots’ new ‘Savvy Savers’ campaign is designed to show the ways customers can enjoy both value and quality, with a film depicting happy customers showing off their savings in a ‘Snap Your Savings’ photobooth.

Jan 20, 2025 | marketingweek.com | Helen James |Grace Gollasch |Jane Frost |Molly Innes

Today is Blue Monday, officially the most depressing day of the year. It’s cold, it’s dark, and if you’re anything like me, you probably haven’t quite kicked the Christmas slump. To make matters worse, if like me you’re working hard to see more inclusivity in our industry, Blue Monday 2025 risks feeling particularly bleak. First, there’s that bitter taste left behind after the pre-Christmas trolling of Jaguar and a member of its senior team for its ‘woke’ ad.

Jan 20, 2025 | marketingweek.com | Grace Gollasch |Jane Frost |Molly Innes |Amrit Virdi

Retail media measurement is set to “come of age” in 2025 as advertisers, retail media networks, agencies and partners increasingly leverage customer and media data, according to Tesco Media’s client strategy manager, Ed Sellier. “We believe that the retail media industry is in its young adult phase,” he said on Friday (17 January) during a webinar for Tesco Media’s 2025 ‘Shape What Britain Buys’ report.

Jan 20, 2025 | marketingweek.com | Lucy Tesseras |Jane Frost |Niamh Carroll |Russell Parsons

TikTok is restoring service in the US after a brief pause following assertions from incoming President Donald Trump that he will not uphold the ban. The Chinese-owned app’s 170 million US users were met with a message on Saturday evening saying the platform “isn’t available right now” but that it was “fortunate”  Trump has indicated “he will work with us on a solution to reinstate TikTok once he takes office”.