Lori Wizdo

CMOs and B2B marketing leaders must evolve from a legacy of brand stewards, lead generation machines, and sales supporters to architects of their organization's future. https://t.co/sR74ssqcaC

As if you need another reason to attend #ForrB2BSummit, @forrester just announced that Trevor Noah will be speaking! https://t.co/yfWOwYvy4U

B2B Marketers should have marketplaces on their radar. https://t.co/7lc95yUw1b

For #B2B​ marketers and sellers, COVID-19 took buyer centricity from principle to practice. Check out @forrester podcast with me @sheaforr to hear what’s ahead in 2021. https://t.co/w9MCuXPmzQ #ForresterPodcast​ #marketing​ #sales

B2B marketers need a customer-centric engagement strategy to win, serve, and retain customers. But organizational silos splinter customer experience, customer insight is fragmented and incomplete, and product-centric go-to-market strategies still dominate. #CuttingRoomFloor

In a feature interview with @Forbes, @dipanjantweet discusses how brands need to rethink #racial equity: “We must connect the organization, its core purpose, its business, with these social justice initiatives.” https://t.co/kZWfldInW1

RT @bcpurcell: What exactly is an insight and are you creating the right mix of them? https://t.co/292GRkrUW5 #data #dataanalytics #analytics #ai #insights #datascience

RT @smarrs88: Buyers want #sales reps to anticipate their needs. Analyzing digital interactions is an important underutilized tool that reps can use to do so. Learn more in this Forrester blog by Seth Marrs. #ForrB2B https://t.co/jfd3qMUAuK

RT @jjhnsn: Real-Time Buyer Enablement in #B2B ~ understand the signals characteristic of your buyers, where to capture those signals, and how to classify and connect those signals across systems and workflows https://t.co/lfTiz4bDhj via @Forrester

I try to not be political in my business tweets. But, the Biden campaign just secured the domain name for Keep America Great. What an epic digital marketing fail. https://t.co/fyZxu9PdCc https://t.co/zHy1bOELSb

Help @forrester understand the challenges CRM practitioners face by getting value out of their CRM. Share your insights by taking our survey. https://t.co/GK3vXqLOrM

76% of B2B marketers defined themselves as “extremely mature” marketers. But in our evaluation of the same marketers' practices Forrester determined that 68% were at the beginner level, 25% at the intermediate level, and only 7% at the advanced level. https://t.co/gsZ8tSLDMx

“B2B marketing leaders must transform their organizations—and quickly—from their traditional role of brand steward, lead-generation machine, and sales supporter to become the architect of engagement across the entire customer lifecycle,” https://t.co/XjStP86R7P

Thanks, Digital Commerce 360, for the shout out on one of my favorite thoughts "B2B marketers must become the architect of engagement across the entire customer lifecycle." https://t.co/VcHXCHCVlI

I avoid all political posts in Twitter even though my opinions are my own, not Forrester''. But, on this occasion, I. Can't. Even. "Trump says if Pompeo's 'wife isn't there' a staffer should do the dishes so he can work." https://t.co/9OhIH7RnVQ

Sellers, quit doing this. Don't ruin LinkedIn like you ruined email. https://t.co/D9MzFIQJhh

"Forrester predicts that the term "ABM" will disappear by 2025 as most B2B organizations opt for an account-centric orientation to identify, plan, manage, and measure buying and post-sale motions." See @caseysteve new research report on ABM technologies. https://t.co/8dHrN0wZwJ