Forrester Research

1 week ago | forrester.com | Aurelie L'Hostis

GUI, Chat, Voice, XR, Oh My!With the proliferation of social media platforms, smart devices, and conversational interfaces, the ways Europeans interact with brands have expanded. Customer touchpoints now span websites, mobile apps, chatbots, email, voice assistants, and even wearable tech — each presenting a unique opportunity to acquire, engage, and serve.

1 week ago | forrester.com | Charlie Dai

As Artificial Intelligence (AI) continues to redefine the way organizations think and work, retrieval-augmented generation (RAG) is a pivotal tool for enterprise adoption of generative and agentic AI. It enhances AI models by providing authoritative knowledge at inference time. While leading vendors have introduced the first generation of commercial RAG offerings, the inherent complexity of RAG architecture continues to present significant challenges.

1 week ago | forrester.com | Merritt Maxim

I recently attended Identiverse in Las Vegas. This was my first time back at Identiverse since conference founder Ping Identity sold the conference in 2021. As identity related initiatives continue to dominate Forrester’s clients’ top priorities and initiatives, I felt impelled to share my perspectives and insights. Here are my five major conclusions and recommendations for security leaders from the conference:Protecting non-human identities (NHI) is as critical as securing AI.

1 week ago | forrester.com | Zhi Ying Barry |Zhi-Ying Barry

As the chill of winter quietly settles over Sydney, I find warmth not just in my hands wrapped around a steaming mug of coffee but also from an unassuming treat bursting with rich and complex flavors of caramelized vanilla and rum. And this treat is none other than the humble canelé. (Photo credit: Pixabay)If you’ve ever tried making canelé by yourself, you’ll know how notoriously difficult it is to get right. Often, the crust fails to form properly, or the interior ends up overcooked or rubbery.

1 week ago | forrester.com | Sandy Carielli

When we published our report, The Age Of Agents — GenAI-Fueled Virtual Assistants Will Fundamentally Change Digital Interactions, in 2023, we were watching the rise of generative AI and looking around the corner, noting that AI agents will reduce consumer friction and change how consumers engage with digital businesses. Two years later, agentic AI is one of Forrester’s top emerging technologies.