Forrester Research
Forrester is an independent American firm specializing in technology and market research. They offer insights on how technology can affect businesses and the broader community. In 2016, their adjusted EBITDA reached $29.3 million, an increase from $26.5 million in 2015. Forrester operates five research centers across the United States, located in Cambridge, Massachusetts; New York City, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. Additionally, they have four research centers in Europe, situated in Amsterdam, Frankfurt, London, and Paris, along with four centers in the Asia-Pacific region in New Delhi, Singapore, Beijing, and Sydney. The company has a total of 27 sales offices around the globe. Forrester's services include syndicated research on technology's role in business, quantitative studies on consumer technology trends and enterprise IT expenditures, as well as consulting and advisory services based on their research. They also host events, workshops, teleconferences, and programs for executive networking.
Outlet metrics
Global
#150809
United States
#95530
Computers Electronics and Technology/Programming and Developer Software
#2038
Articles
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4 days ago |
forrester.com | Conrad Mills
AI has the potential to fundamentally remake many aspects of how we plan and execute events. Yet, despite its wide-ranging potential, data from Forrester’s 2025 State Of B2B Events Survey shows that current uptake is low. While some leaders we spoke to are cautiously optimistic, there are wide-ranging concerns around safety, privacy, and vendor capabilities.
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4 days ago |
forrester.com | Jess Burn
The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025 is live – and it looks a bit different from its predecessor in 2023. Yes, it’s a mouthful but the holistic approach of email, messaging, and collaboration security (EM&CS) is a reflection not only of the way people work but of the threats facing those workers as they communicate and collaborate with customers, partners, and each other.
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4 days ago |
forrester.com | Mavis Liew
Ranging from cultural nuances, generational shifts, and the rise of AI, business buying in Asia Pacific (APAC) is evolving rapidly. APAC is one of the most dynamic and diverse regions in the world and that complexity is reflected in its B2B buying landscape. If you’re a marketer or seller operating in this region, understanding these changes is critical to staying competitive. What can you do about these key trends that are shaping the B2B landscape in APAC?
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4 days ago |
forrester.com | Michele Goetz
As generative AI moves from experimentation to enterprise-scale deployment, the conversation is shifting from “Can we use AI?” to “Are we using it wisely?” For AI leaders, managing cost is no longer a technical afterthought—it’s a strategic imperative. The economics of AI are uniquely volatile, shaped by dynamic usage patterns, evolving model architectures, and opaque pricing structures. Without a clear cost management strategy, organizations risk undermining the very ROI they seek to achieve.
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5 days ago |
forrester.com | Keith Johnston
Customer obsession is more than a buzzword — it’s a perpetual motion that drives business success. At this year’s CX Summit North America, Forrester is honoring two exceptional leaders who have demonstrated a commitment to putting customers at the heart of their organizations.
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