Maddy Perkins

May 22, 2024 | thefinancialbrand.com | Maddy Perkins

In a presentation at The Financial Brand Forum 2024, Gallup’s Vibhas Ratanjee outlined how centering financial wellbeing in customer relationships can lead to higher lifetime value: The more financially stable consumers feel, the more likely they are to deposit more, explore lending and investment opportunities — in turn, boosting the bottom line for banks and credit unions.

May 20, 2024 | thefinancialbrand.com | Maddy Perkins

Experts' workshops at The Financial Brand Forum underlined the importance of both understanding what’s behind prospects’ decisionmaking and building a digital pathway for bank marketers to bring them in as customers. FacebookTwitterLinkedInEmailPrintLAS VEGAS — For digital marketers, balancing customer behavior, needs and expectations against the pursuit of maximum ROI is most of the battle. A digital growth strategy should be at the very center of that balancing act.

Mar 15, 2024 | cuinsight.com | Ingrid Case |Maddy Perkins |Jim Bouchard |Armstrong Speakers

It’s no surprise that new technology is pushing marketing practices to evolve. And with rapid innovation comes a need for bank marketing teams to implement key skills among their staff. With the emergence of generative artificial intelligence and harnessing data to personalize the customer experience, banks may need to hire new talent to meet this transformative moment.

Mar 14, 2024 | thefinancialbrand.com | Ingrid Case |Maddy Perkins

New technologies are forcing marketing practices to evolve. The importance of incorporating skills including working with Gen AI, data sourcing and analysis are now vital areas of expertise for connecting banks with potential customers. Here's why bank marketers should focus on implementing these skills within their teams — and why conventional hiring practices may not fit the bill. FacebookTwitterLinkedInEmailPrintIt’s no surprise that new technology is pushing marketing practices to evolve.

Mar 14, 2024 | thefinancialbrand.com | Ingrid Case |Maddy Perkins

New technologies are forcing marketing practices to evolve. The importance of incorporating skills including working with Gen AI, data sourcing and analysis are now vital areas of expertise for connecting banks with potential customers. Here's why bank marketers should focus on implementing these skills within their teams — and why conventional hiring practices may not fit the bill. FacebookTwitterLinkedInEmailPrintIt’s no surprise that new technology is pushing marketing practices to evolve.