Matt Mansfield

Freelance Writer and Editor at Freelance

Tech Editor and Columnist at Small Business Trends

Freelance content creator who specializes in researching and breaking down complex topics for B2B and B2C audiences

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Articles

Unlocking Business Success: The Power of API and Digital Transformation

3 days ago | smallbiztrends.com | Anita Campbell |Joshua Sophy |Matt Mansfield

APIs are essential tools for digital transformation, connecting disparate systems and enhancing efficiency within organizations. Leveraging APIs can streamline workflows, automate processes, and enable better data integration, ultimately improving customer experiences. Using both Open and Internal APIs can foster innovation, collaboration, and operational efficiency in small businesses.
Engaging Clients During the Summer Months: Creative Strategies for Lasting Connections

4 days ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Matt Mansfield

Importance of Engagement: Actively engaging clients during summer enhances relationships, drives business growth, and helps maintain visibility even when client schedules shift. Creative Connection Strategies: Utilize outdoor events, seasonal promotions, and friendly check-ins to stay top-of-mind with clients while capturing the vibrant summer spirit.
Essential Guide to Securing Loans After Bankruptcy for a Fresh Financial Start

4 days ago | smallbiztrends.com | Mike Brown |Anita Campbell |Joshua Sophy |Matt Mansfield

Bankruptcy Does Not Preclude Future Loans: Many lenders offer loan options even after bankruptcy, helping individuals rebuild their finances. Different Types of Bankruptcy: Familiarize yourself with Chapter 7, Chapter 13, and other bankruptcy types to understand their impact on loan eligibility.
Unlock Your Potential: The Power of Joining a Mastermind Group for Growth and Success

5 days ago | smallbiztrends.com | Anita Campbell |Joshua Sophy |Matt Mansfield

Definition and Purpose: Mastermind groups are collaborative networks of like-minded individuals focused on mutual support, accountability, and achieving common goals, significantly enhancing personal and professional growth. Networking Opportunities: Joining a mastermind group expands your professional circle, offering access to invaluable contacts, potential business partnerships, and insights into new markets and industry trends.
Empower Your Retirement: A Guide to Starting a Business After Retirement

1 week ago | smallbiztrends.com | Anita Campbell |Joshua Sophy |Matt Mansfield

Retirement as an Opportunity: Starting a business post-retirement allows you to pursue passions and hobbies, turning them into fulfilling entrepreneurial ventures. Growing Trend Among Retirees: An increasing number of retirees are launching businesses, driven by the desire for personal fulfillment and financial independence.
Franchise vs Corporate: Choosing the Best Path for Your Entrepreneurial Journey

1 week ago | smallbiztrends.com | James Miller |Anita Campbell |Matt Mansfield |Michael Guta

Franchise vs Corporate: Franchising offers a proven business model and brand recognition, while corporate structures provide greater control and flexibility in operations. Ownership Structure: Franchisees operate under a franchisor’s brand, while corporate owners control the entire business, including all locations and decisions.
Unlock Success with the Surefire Local Marketing Platform for Your Business

1 week ago | smallbiztrends.com | John Cook |Anita Campbell |Matt Mansfield |Michael Guta

Robust Local Marketing Tools: Surefire Local Marketing Platform provides essential tools tailored to small businesses for enhancing customer acquisition and retention through effective local marketing strategies. User-Friendly Interface: The platform features an intuitive design that simplifies management tasks, allowing businesses to navigate and implement marketing strategies quickly and efficiently.
20 Tools to Create Website Popup and Popover Ads

Oct 29, 2024 | smallbiztrends.com | Matt Mansfield

Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions in everything from newsletter signups to sales. (Just search for “are pop up ads effective” on Google.) There are businesses use them to great effect without alienating either existing or potential customers.
CUSTOMER RETENTION STATISTICS - The Ultimate Collection for Small Business - Small Business Trends

Dec 8, 2023 | smallbiztrends.com | Matt Mansfield
18 Best Business Management Tools for Small Business

Dec 6, 2023 | smallbiztrends.com | Matt Mansfield

Selecting the best business management tools for your small business becomes super-complex when you add in one factor: integration. You see, management tools are supposed to automate tasks and save you time however, making your mix of solutions work together can suck that time right back up and turn all your effort into a wash. Fortunately, there’s an answer to this problem: all-in-one business management tools.