Matt Mansfield

Freelance Writer and Editor at Freelance

Tech Editor and Columnist at Small Business Trends

Freelance content creator who specializes in researching and breaking down complex topics for B2B and B2C audiences

Featured in: Favicon

smallbiztrends.com Favicon

dazeddigital.com Favicon

newco.co

cqrollcall.com

Articles

Essential Customer Service Tips to Enhance Satisfaction and Build Loyalty

3 days ago | smallbiztrends.com | Robert Johnson |Anita Campbell |Staci Wood |Matt Mansfield

Exceptional Customer Service is Essential: High levels of customer satisfaction lead to increased retention, repeat business, and valuable referrals, directly impacting revenue growth. Key Characteristics of Excellent Service: Responsiveness, knowledge, empathy, consistency, follow-up, and adaptability are crucial traits that enhance customer satisfaction and loyalty.
The Impact of Faster Delivery Demands on Small Businesses and Logistics Strategies

1 week ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Matt Mansfield |Michael Guta

Evolving Consumer Expectations: Customers prioritize speed in delivery more than ever, with 88% of consumers favoring retailers that offer quick fulfillment options. Logistics Challenges: Adapting to faster delivery demands requires businesses to streamline logistics, optimize inventory management, and enhance operational efficiency to avoid delays.
Mastering Local Search Engine Optimization to Boost Your Business Visibility

1 week ago | smallbiztrends.com | John Cook |Anita Campbell |Joshua Sophy |Matt Mansfield

Importance of Local SEO: Local search engine optimization is essential for businesses seeking to connect with customers in their geographical area, enhancing visibility and driving foot traffic. Google My Business Optimization: Claiming and optimizing your Google My Business listing is critical for improving local search visibility and engaging with customers through reviews and updates.
Understanding Consumer Purchase Decisions to Boost Sales and Engagement

1 week ago | smallbiztrends.com | Robert Johnson |Anita Campbell |Staci Wood |Matt Mansfield

Understanding the factors that influence consumer purchase decisions—such as personal preferences, social influences, and marketing tactics—is essential for making informed buying choices. Psychological factors, including emotions and perceived value, can significantly impact purchasing behavior, making tailored sales strategies crucial for businesses.
Creative In Office Event Ideas to Boost Team Spirit and Enhance Workplace Culture

1 week ago | smallbiztrends.com | John Cook |Anita Campbell |Shawn Hessinger |Matt Mansfield

Emphasize Team Morale: In-office events serve to boost team morale and strengthen the bonds among colleagues, creating a positive workplace culture. Diverse Event Ideas: Incorporate various activities such as team-building exercises, workshops, and themed parties to cater to different interests and promote collaboration. Engaging Workshops: Facilitate professional development through workshops on essential skills like leadership and communication, enhancing both personal growth and team dynamics.
Avery Offers Small Businesses Holiday Printing of Custom Labels, Cards and Tags

1 week ago | smallbiztrends.com | John Cook |Anita Campbell |Shawn Hessinger |Matt Mansfield

Personalized Touch: Holiday printing, including custom cards and decorations, adds a unique, personal element to celebrations that enhances memorable experiences for loved ones and clients alike. Business Engagement: For small businesses, effective holiday printing creates branding opportunities, fosters connections with customers, and boosts retention through meaningful interactions.
Essential Strategies for Effective Retail Training to Boost Sales and Customer Satisfaction

1 week ago | smallbiztrends.com | Susan Thompson |Anita Campbell |Joshua Sophy |Matt Mansfield

Importance of Retail Training: Investing in employee development is crucial for enhancing customer satisfaction and driving sales performance in retail environments. Customer Experience Enhancement: Effective training equips employees with product knowledge and customer service skills, leading to memorable shopping experiences and increased customer loyalty.
How to Write a Powerful Business Apology Letter to Restore Trust and Reputation

1 week ago | smallbiztrends.com | John Cook |Anita Campbell |Joshua Sophy |Matt Mansfield

Importance of Accountability: A business apology letter demonstrates accountability and fosters trust, reinforcing your commitment to customer satisfaction and quality control. Key Components: Effective apology letters include acknowledgment of the issue, expression of regret, and proposed solutions, which are vital for restoring trust. Professional Tone: Maintaining a professional tone and clear communication is crucial for conveying sincerity and upholding your business’s reputation.
Maximize Your Business with FreshBooks Retainer Features for Better Client Management

1 week ago | smallbiztrends.com | Anita Campbell |Matt Mansfield |Michael Guta

Guaranteed Revenue: FreshBooks’ retainer features ensure upfront payments, minimizing cash flow uncertainty for freelancers and small business owners. Improved Client Trust: Establishing retainer agreements fosters long-term relationships by providing consistent service and building trust. Streamlined Invoicing: Automated billing based on retainer agreements reduces administrative tasks and minimizes invoicing errors.
Avoid Being Burned by a Marketing Agency: Essential Tips for Business Owners

2 weeks ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Matt Mansfield

Identify Red Flags: Be vigilant for signs like lack of communication, unmet promises, and inconsistent branding when evaluating a marketing agency. Understand Financial Risks: Poor agency performance can lead to wasted advertising spend, opportunity costs, and potential long-term damage to your business’s reputation. Ensure Expertise Alignment: Choose an agency that aligns its goals with your business objectives to maximize the effectiveness of marketing strategies.