Matt Mansfield

Freelance Writer and Editor at Freelance

Tech Editor and Columnist at Small Business Trends

Freelance content creator who specializes in researching and breaking down complex topics for B2B and B2C audiences

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Articles

Unlock Success with the Best Free Shopify Apps for Small Businesses

5 days ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Staci Wood |Matt Mansfield

Leverage Free Tools: Utilizing free Shopify apps can significantly enhance your small business operations without impacting your budget. Focus on User-Friendliness: Choose apps that are easy to use and integrate seamlessly with your existing systems for better efficiency. Important Features to Consider: Prioritize functionality that meets your specific needs, such as inventory management, marketing automation, and SEO improvements.
Mastering the Art of Writing a Cloud Proposal for Business Success

5 days ago | smallbiztrends.com | Anita Campbell |Joshua Sophy |Matt Mansfield

Clarity is Key: Ensure your cloud proposal clearly articulates services, goals, and timelines to engage and inform potential clients effectively. Showcase Value and Benefits: Highlight the unique advantages of your cloud offerings, such as scalability, cost-effectiveness, and security, to demonstrate added value. Personalization Matters: Tailor your proposal to address the specific needs and objectives of your target audience, fostering stronger relationships and enhancing engagement.
Maximize Sales with Square Online Checkout: The Ultimate Guide for Small Businesses

6 days ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Joshua Sophy |Matt Mansfield

Seamless Checkout Experience: Square Online Checkout simplifies payment processes, enhancing customer satisfaction and reducing cart abandonment rates. User-Friendly Interface: Designed for ease of use, Square allows businesses to set up an efficient checkout without extensive technical knowledge. Custom Branding: The platform offers customizable checkout pages that align with your brand, creating a cohesive shopping experience.
Unlock Your Potential with Inspiring Business Idea Articles for Aspiring Entrepreneurs

1 week ago | smallbiztrends.com | Anita Campbell |Joshua Sophy |Matt Mansfield

Inspiration and Practical Guidance: Business idea articles provide valuable insights and inspiration to help aspiring entrepreneurs identify viable business concepts and navigate various market trends. Understanding Business Structures: These articles explain different legal structures (LLCs, sole proprietorships, etc.), helping entrepreneurs make informed decisions about registration, taxes, and accountability.
Effortless Guide on How to Set Up an Office for Maximum Productivity and Comfort

1 week ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Matt Mansfield

Choose the Right Location: Carefully assess factors such as budget, size, accessibility, and safety to select an office location that supports your business needs and future growth. Design for Productivity: Create a balanced office layout that features both open spaces for collaboration and private areas for focused work to accommodate various work styles.
Discover the Easiest Business to Start for Aspiring Entrepreneurs Today

1 week ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Matt Mansfield

Low Start-Up Costs: Easy businesses often require minimal investment, allowing you to operate from home and save on overhead costs associated with commercial space rental. Flexibility and Freedom: Launching an easy business provides the ability to set your own hours and manage your workload, promoting a balanced life and the opportunity to adapt to changing market demands.
Top Instagram Accounts Every Small Business Owner Should Follow for Success

2 weeks ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Matt Mansfield

Instagram’s Importance: Instagram is a vital platform for small businesses, offering opportunities for brand visibility and customer engagement among over a billion users. Effective Content Strategies: High-quality visuals, engaging stories, and user-generated content can significantly enhance a small business’s marketing presence on Instagram. Community Building: Fostering connections through community engagement and networking can build customer loyalty and create mentorship opportunities.
How to Open a Bed and Breakfast: A Guide to Success in Hospitality

2 weeks ago | smallbiztrends.com | Anita Campbell |Matt Mansfield |Michael Guta

Understand the Business Model: Grasp the unique aspects of the B&B business, including personalized service, homestyle meals, and community engagement, to create an inviting guest experience. Conduct Market Research: Analyze local competition and tourist demographics to identify gaps and opportunities for your B&B, ensuring it meets market needs.
Unlocking the Power of Seasonal Products for Memorable Experiences and Business Growth

3 weeks ago | smallbiztrends.com | Robert Johnson |Anita Campbell |Matt Mansfield |Michael Guta

Understanding Seasonal Products: Recognize that seasonal products are essential for enhancing customer experiences and driving sales. They reflect the unique traits of each season. Identifying Opportunities: Leverage seasonal trends by updating inventory with in-demand products to maximize revenue during holidays and events. Effective Sales Tactics: Implement upselling and cross-selling strategies when customers purchase seasonal items to boost average transaction values and customer satisfaction.
Effective Facebook Live Tips to Boost Engagement and Grow Your Audience

3 weeks ago | smallbiztrends.com | Barbara Harris |Anita Campbell |Joshua Sophy |Matt Mansfield

Engagement Boost: Facebook Live encourages real-time interaction, making your audience feel heard and valued, leading to increased brand loyalty. Improved Visibility: Live sessions enhance organic reach, helping your content appear more prominently in user feeds without relying heavily on ads. Preparation is Key: Setting clear objectives and using quality equipment enhances the overall viewer experience and keeps broadcasts professional.