Shawn Hessinger

Allentown

Executive Editor at Small Business Trends

General Manager at BizSugar

I'm the Executive Editor at Small Business Trends, a website and community offering news, resources and advice for small business owners and entrepreneurs.

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Articles

Creative Main Street Small Business Ideas to Ignite Your Entrepreneurial Spirit

20 hours ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Joshua Sophy

Main Street Opportunities: Main Street provides a unique backdrop for launching small businesses, allowing for community engagement and personal customer connections. Diverse Business Ideas: Consider various business models, including retail shops (gift, clothing, antique, stationery), cafés, bakeries, and service-based businesses (cleaning, landscaping, fitness centers).
How Much to Charge: Mastering Your Pricing Strategy for Success

1 day ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Shawn Hessinger |Joshua Sophy

Understanding your worth and industry standards is crucial for setting competitive prices that reflect your expertise. Utilize different pricing strategies, such as cost-based and value-based pricing, to determine the best approach for your business. Evaluate your skills, experience, and specializations to establish a solid foundation for your pricing strategy.
Discover Delicious Popular Bar Snacks That Enhance Your Drinking Experience

2 days ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Shawn Hessinger |Joshua Sophy

Importance of Bar Snacks: Bar snacks play a vital role in enhancing the customer experience, driving traffic, and encouraging patrons to linger longer. Variety is Key: Offering a diverse range of snacks, from traditional options like nachos and chicken wings to innovative choices like gourmet popcorn, caters to different taste preferences.
Innovative Agricultural Business Ideas for Sustainable Success

2 days ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Joshua Sophy

Diverse Opportunities: The agricultural sector presents numerous business ideas, such as organic farming, aquaponics, and value-added products, catering to a growing market for sustainable and locally sourced goods. Focus on Sustainability: Entrepreneurs are encouraged to develop eco-friendly practices and products, aligning their ventures with the increasing consumer preference for health-conscious and environmentally-friendly options.
Maximize Trust and Transparency with Yelp Consumer Alerts for Smarter Choices

3 days ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Staci Wood |Shawn Hessinger

Understanding Consumer Alerts: Yelp’s consumer alerts help users identify potential fake reviews and suspicious activity, enhancing decision-making when choosing local businesses. Benefits for Consumers: These alerts protect consumers by highlighting issues, allowing them to avoid misleading information and make informed choices in finding dependable services.
Conquering Your Mind: How to Overcome Fear of Failure and Embrace Success

3 days ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger

Recognize the Roots of Fear: Understand that fear of failure often stems from societal pressures and past experiences, which can hinder personal and business growth. Adopt a Growth Mindset: Embrace failure as a learning opportunity, fostering resilience and creativity by viewing setbacks as integral to the entrepreneurial journey. Set SMART Goals: Establish clear, realistic, and flexible objectives to reduce anxiety and provide focus, breaking down larger goals into manageable tasks.
Essential eCommerce Customer Service Plan for Boosting Customer Loyalty and Satisfaction

4 days ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Staci Wood |Shawn Hessinger

Exceptional Customer Service is Key: Delivering outstanding customer service is crucial for differentiating your eCommerce brand in a competitive market. Multi-Channel Support: Provide various communication channels, such as email, live chat, and social media, to enhance customer accessibility and improve their shopping experience. Comprehensive Resources: Create an extensive FAQ section and knowledge base to empower customers with self-service options, reducing the volume of inquiries.
Inspiring Journey of Amy Dowell: Empowering Entrepreneurs and Transforming Communities

4 days ago | smallbiztrends.com | Anita Campbell |Staci Wood |Shawn Hessinger

Versatile Expertise: Amy Dowell combines creativity and business acumen, making her a significant figure in small business and community initiatives. Entrepreneurial Guidance: She focuses on essential areas such as market research, financial management, and branding, providing valuable insights for aspiring entrepreneurs. Networking Advocate: Emphasizing the power of networking, Amy encourages building relationships that foster mentorship and growth among business owners.
Unlocking the Weirdest Product Ideas That Challenge Creativity and Attract Attention

5 days ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Staci Wood |Shawn Hessinger

Attraction to Unique Products: Weird product ideas often spark curiosity and drive sales, helping small businesses stand out in a competitive market. Innovative Gadgets Enhance Experience: Quirky kitchen gadgets and unconventional cooking tools simplify tasks while creating engaging shopping experiences for customers.
Creative Local Advertising Ideas to Boost Community Engagement and Sales

5 days ago | smallbiztrends.com | John Cook |Anita Campbell |Shawn Hessinger |Joshua Sophy

Understand Local Advertising’s Importance: Local advertising strengthens community ties and enhances brand visibility, crucial for small business success. Identify Your Target Audience: Tailor your advertising strategies by analyzing local demographics, preferences, and purchasing behaviors to connect effectively with potential customers.