Shawn Hessinger

Allentown

Executive Editor at Small Business Trends

General Manager at BizSugar

I'm the Executive Editor at Small Business Trends, a website and community offering news, resources and advice for small business owners and entrepreneurs.

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Articles

Essential Guide on How to Start a Pet Sitting Business for Animal Lovers

1 day ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Joshua Sophy

Growing Market Demand: The pet sitting industry is experiencing increased demand, driven by rising pet ownership and busy lifestyles, presenting a lucrative opportunity for aspiring pet sitters. Diverse Service Offerings: A successful pet sitting business should consider various services, including in-home pet sitting, dog walking, pet boarding, and training, allowing for tailored growth strategies.
Essential Steps to Take After Incorporating a Business for Success

2 days ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Joshua Sophy

Incorporation Basics: Incorporating your business establishes it as a separate legal entity, affecting liability, taxes, and growth potential; choose the structure that best fits your needs (LLC, corporation, etc.). Financial Organization: Open a corporate bank account to separate personal and business finances, simplify tax preparation, and enhance business credibility.
Engaging Clients During the Summer Months: Creative Strategies for Lasting Connections

4 days ago | smallbiztrends.com | Anita Campbell |Shawn Hessinger |Matt Mansfield

Importance of Engagement: Actively engaging clients during summer enhances relationships, drives business growth, and helps maintain visibility even when client schedules shift. Creative Connection Strategies: Utilize outdoor events, seasonal promotions, and friendly check-ins to stay top-of-mind with clients while capturing the vibrant summer spirit.
Exciting Franchise Ideas to Kickstart Your Business Success Today

5 days ago | smallbiztrends.com | James Miller |Anita Campbell |Shawn Hessinger |Joshua Sophy

Franchising Opportunities: Franchising offers a lower-risk pathway to business ownership with established brands and business models, making it an appealing option for aspiring entrepreneurs. Diverse Franchise Options: There is a vast array of franchise ideas across industries such as food service, retail, and service-based sectors, allowing potential franchisees to find the right fit for their interests and budget.
Unlocking the Power of Knowing Your Market for Business Success

1 week ago | smallbiztrends.com | John Cook |Anita Campbell |Shawn Hessinger |Joshua Sophy

Understanding your market is essential for business success, enabling you to tailor products and services to meet customer needs. Knowledge of market dynamics enhances decision-making and fosters customer relationships, ultimately driving growth and innovation. Various market research methods, such as surveys, focus groups, and competitor analysis, provide critical insights into customer behavior and preferences.
Enhance Your Etsy Shop with Apple Pay for the Web: A Guide to Seamless Transactions

2 weeks ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Shawn Hessinger |Joshua Sophy

Enhanced Convenience: Apple Pay streamlines the checkout process on Etsy, allowing users to complete transactions quickly with just a tap, minimizing cart abandonment rates. Increased Security: With advanced encryption and tokenization, Apple Pay ensures customers’ sensitive information remains protected during transactions, fostering trust in Etsy shops.
Creative Event Ideas for Retail Stores to Boost Customer Engagement and Loyalty

2 weeks ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Shawn Hessinger |Joshua Sophy

Engage Customers with Events: Hosting events, such as seasonal promotions and holiday-themed activities, creates memorable experiences that attract foot traffic and foster customer loyalty. Leverage Local Collaborations: Partnering with local businesses for joint events can amplify visibility, enhance community ties, and drive traffic to your store through shared audiences.
Zoho Projects Plus Changes the Game in Project Management

4 weeks ago | smallbiztrends.com | Shawn Hessinger

Project managers, rejoice! Zoho just introduced an application to usher in a bright new future for what you do. On March 11, 2025, Zoho revealed its new unified AI-driven project management platform Projects Plus. “Zoho Projects Plus is basically a collaboration of hybrid project management,” explained Zoho senior evangelist Aarthi Elizabeth. “One is your traditional projects and the other is your agile methodologies.”“It then brings in data analytics as well,” Elizabeth added.
Zoho Cliq Leads a Communications and Collaborations Revolution

1 month ago | smallbiztrends.com | Shawn Hessinger

Business communications and collaboration face big changes and a software tool from Zoho leads the way. Zoho Cliq changes the way teams communicate and work together even at great distances. “Zoho Cliq is a part of the Unified Communication and Collaboration stack. It basically helps teams work together more efficiently by integrating all your communication and collaboration needs into one platform,” explains Shanthana Lakshmi S, Senior Marketing Analyst for Zoho Cliq.
Zoho Payroll Manages Major Headache for Small Businesses

Dec 27, 2024 | smallbiztrends.com | Shawn Hessinger

A new software cuts through the complexity small businesses and entrepreneurs face when wrestling with their payrolls. Zoho announced the launch of Zoho Payroll in the US Dec. 12 following similar launches in India in 2019 and the United Arab Emirates in 2023. “One important reason as to why we are even trying to solve payroll,” explains Christopher Joseph, Head of Marketing, Zoho Payroll. “The fundamental problem remains the same.