Matt Straker-Taylor

Jun 17, 2024 | mediacatmagazine.co.uk | Alice Pukhova |Mike Chivers |Becks Collins |Matt Straker-Taylor

Pride month is a time for LGBTQI+ strategists to both celebrate their identities and, with a mix of cringe and schadenfreude, observe brands’ often failed attempts to engage in Pride — commonly known as rainbow-washing. This phenomenon is widely discussed in progressive creative circles, where the consensus is clear: to avoid rainbow-washing, brands must commit deeply to social causes and authentically represent LGBTQI+ stories.

Mar 12, 2024 | mediacatmagazine.co.uk | Gemma Jones |Matt Straker-Taylor |Scott Lavell |Paul Greenwood

As brands fight for attention, relevance and creative cut-through online, ‘place’ can be a powerful domain for making meaningful and lasting relationships with audiences. Defined by urbanists and anthropologists as ‘space with meaning’, place has been a powerful part of every culture throughout history. It’s where public life is played out. A place can vary in size but it’s always experienced at a human scale, smaller than a city and embedded within a neighbourhood.