Melissa Lowry

6 days ago | dentaltown.com | Alan Pressman |Melissa Lowry |Howard Farran |Nareg Apelian

In an increasingly competitive digital environment, backlinks remain one of the most influential ranking factors for dental websites. A backlink, when one website links to another, acts as a signal to search engines that your content is credible and worth promoting. But not all backlinks are created equal. High-authority, relevant links carry much more weight than random or questionable ones.

2 weeks ago | dentaltown.com | Melissa Lowry |Howard Farran

The payroll management is already complicated enough when all the people involved are sitting in one office, right? But then what when your team involves non-resident employees who are scattered in different countries or simply operate remotely from a foreign country? I mean to say that things can get a bit… messy. Suppose, a brilliant developer has been hired, and he or she is based in a different country from your company. How do you ensure that their taxes are done rightly?

1 month ago | dentaltown.com | Melissa Lowry |Howard Farran |Kyle Patton

In dentistry and healthcare, the word "sales" often triggers an immediate cringe reaction. Yet, as explored in a thought-provoking conversation between Shawn Zajas and Dr. Allison House on The Authentic Dentist podcast, there's a profound truth healthcare professionals must confront: if you have something important to sell, you have a moral obligation to learn how to sell it .

1 month ago | dentaltown.com | Howard Goldstein |Melissa Lowry |Howard Farran

Navigating the dental industry’s competitive landscape requires more than just great clinical care; it calls for smart, strategic marketing. The right approach can expand your reach, build trust, and convert interest into booked appointments. If you’re aiming to grow your practice with intention, working with the best dental marketing agency is a game-changer.

1 month ago | dentaltown.com | Melissa Lowry |Howard Farran |Thomas Giacobbi

Why Dental Offices Shouldn’t Ignore Yelp! Even if Yelp isn’t huge in your city, it still matters. Many dental offices have hundreds of great Google reviews—but only a handful (or poor ones) on Yelp. That low Yelp rating can still show up on Google search results and hurt your reputation. Here's why you should pay attention to Yelp too!  Check out our tool that can accelerate your review collection.